Have you packed your bags with your favorite summer reading? There is still time to add one more (e) book–  Power Questions by Andrew Sobel and Jerold Panas.

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In today’s 140 character world, it is easy to stop listening and revert to shouting, explaining, and pontificating….

The Holy Grail has inspired ancient Celtic folklore as well as many Hollywood adventure films. During last week's annual VOCUS User's Conference, I discovered that the modern-day Holy Grail for marketing communications — relevant, powerful content — also inspires marketing professionals during times of turmoil.

First, let me provide some Grail folklore for context. Some claim that St. Joseph of Arimathea used the Grail to collect Christ's blood and sweat while Joseph tended him on the Cross. According to Brittania, "After Christ's death, Joseph was apparently imprisoned in a rock tomb…Left to starve, he was sustained for several years by the power of the Grail which provided him with fresh food and drink every morning."

Over the past month, I have met privately with dozens of CMOs. Many of them are feeling like the tree that fell in the forest. They cannot determine if anyone can really hear them.

Their biggest frustration–particularly among high-growth and mid-sized organizations–is their inability to win the hearts and minds of the C-suite. Is it because they lack talent, communications skills, or chutzpah? Not at all. I believe their current perceived role is limiting them from reaching their true potential.