Monthly Archives: July 2012

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“Here, have an oatmeal cookie.”

That is the disarming way in which my first interview with Stephen Covey began in 2004. In light of Dr. Covey’s passing this week, his lessons are more alive than they have ever been. I’m certain that my experiences with Stephen were consistent with many others….

Thank you, Tiffany Shlain. Your award-winning film, Connected, was an unexpected summer treat. It heightened my awareness of the need for marketing leaders to recognize their growing interdependency on others.

As I have mentioned in recent Fast Company posts, CMOs no longer "own" every aspect of marketing. They cannot operate in an isolated fashion. They must establish stakeholder relationships that support, activate, and measure interactions and brand experiences. Every initiative must either create communities, generate good leads, drive revenues, edify the brand, or perpetuate positive customer experiences.

Now, let's talk about this film for a moment, and how it relates to how CMOs lead. Connected made its global debut in 2011. Throughout her documentary, Shlain weaves her own personal, life-changing moments with examples of political and social leaders whose policies–often fueled by short-term thinking–caused long term and often irreparable damage.

As you complete your marketing plans for the 2nd half of the year, consider these fresh ideas.

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I was just featured on Cincom’s Expert Access Radio. What a fun show! Hosts Jay McKeever and Liz Harter kept things lively. Listen to this 42 minute replay and learn:…

The only two options you have when your company’s “honeymoon phase”

June 11 was a busy week for Corent Technology CEO Feyzi Fatehi.
Client_photo_Feyzi

It all started on June 13 at the TechAmerica American Technology Awards in Washington, DC. Feyzi, one of my longstanding clients of 9 years, attended to accept the nomination. He also invited me as his guest to meet some of this country's top innovators. Corent was nominated for the "Best Cloud/SaaS Product" award. Surrounded by hundreds of technology industry luminaries, Corent ceded to Virtela Technology Services.

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