Fresh Marketing Planning Ideas for Q3

As you complete your marketing plans for the 2nd half of the year, consider these fresh ideas.

Cincom-newsroom

I was just featured on Cincom’s Expert Access Radio. What a fun show! Hosts Jay McKeever and Liz Harter kept things lively. Listen to this 42 minute replay and learn:

  • The only two options you have when your company’s “honeymoon phase” has ended
  • Why traditional B2B marketing planning fails
  • The three indicators you are falling prey to Time Deficiency Syndrome (TDS)
  • Examples of leading and trailing indicators for small businesses and growth companies
  • Avoiding the pitfalls of abdication versus delegation

Click here for the link.

Which of these lessons resonate with you? I welcome your comments here.

copyright 2012, Lisa Nirell. All rights reserved.

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We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.
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In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in
my latest FastCompany post….

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With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.
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How to assess your value and how your peers perceive you
One step that can shift the leadership team’s perspective of your value forever
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You can read the entire FastCompany post here….

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