Eloqua: Creating A Holiday for Modern B2B Marketers

Eloqua‘s sixth annual “holiday celebration” for growth-oriented B2B marketers just concluded in Orlando, Florida. I was pleased to observe a few dozen companies garner awards for their marketing and sales process.

CEO Joe Payne plays the consummate emcee, sharing off-the-cuff remarks and surprise giveaways for the top tweets from the ceremonies. Eloqua generates several weeks worth of buzz and online conversation from this well-orchestrated awards party. Here are the 2012 winners.

Eloqua Markie Awards 2012 with Joe Payne

What kind of holidays are you creating and sharing with your customers?

copyright 2012, Lisa Nirell. All rights reserved.

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We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.
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In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in
my latest FastCompany post….

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With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.
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How to assess your value and how your peers perceive you
One step that can shift the leadership team’s perspective of your value forever
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You can read the entire FastCompany post here….

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