November 27, 2012

Eloqua: Creating A Holiday for Modern B2B Marketers

Eloqua‘s sixth annual “holiday celebration” for growth-oriented B2B marketers just concluded in Orlando, Florida. I was pleased to observe a few dozen companies garner awards for their marketing and sales process.

CEO Joe Payne plays the consummate emcee, sharing off-the-cuff remarks and surprise giveaways for the top tweets from the ceremonies. Eloqua generates several weeks worth of buzz and online conversation from this well-orchestrated awards party. Here are the 2012 winners.

Eloqua Markie Awards 2012 with Joe Payne

What kind of holidays are you creating and sharing with your customers?

copyright 2012, Lisa Nirell. All rights reserved.

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