Eloqua: Creating A Holiday for Modern B2B Marketers

Eloqua‘s sixth annual “holiday celebration” for growth-oriented B2B marketers just concluded in Orlando, Florida. I was pleased to observe a few dozen companies garner awards for their marketing and sales process.

CEO Joe Payne plays the consummate emcee, sharing off-the-cuff remarks and surprise giveaways for the top tweets from the ceremonies. Eloqua generates several weeks worth of buzz and online conversation from this well-orchestrated awards party. Here are the 2012 winners.

Eloqua Markie Awards 2012 with Joe Payne

What kind of holidays are you creating and sharing with your customers?

copyright 2012, Lisa Nirell. All rights reserved.

Comments open: True
Okay

Related Posts

Lisa Nirell joins seasoned entrepreneur and author, Rhett Power,  for Power Lunch Live. They discuss how mindfulness helps leaders and marketers thrive during these tough times.

Read More

In the past 31 years of my career, I have deliberately avoided broadcasting and grandstanding when it came to social and political moments.

Now it’s different. America is burning, both figuratively and literally. Curfews are standard practice. The origin of “curfew” comes from the French word “couvre-feu.” This literally means cover fire.

And as a thought leader, adviser, coach, and the founder of several diverse professional communities, I can no longer cover the fire with politeness and positive thinking.

Read More

As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.

Read More