November 27, 2012

Eloqua: Creating A Holiday for Modern B2B Marketers

Eloqua‘s sixth annual “holiday celebration” for growth-oriented B2B marketers just concluded in Orlando, Florida. I was pleased to observe a few dozen companies garner awards for their marketing and sales process.

CEO Joe Payne plays the consummate emcee, sharing off-the-cuff remarks and surprise giveaways for the top tweets from the ceremonies. Eloqua generates several weeks worth of buzz and online conversation from this well-orchestrated awards party. Here are the 2012 winners.

Eloqua Markie Awards 2012 with Joe Payne

What kind of holidays are you creating and sharing with your customers?

copyright 2012, Lisa Nirell. All rights reserved.

Comments open: True
Okay

Related Posts

Lisa recently joined Ben Wolf on “The Win Win” podcast to talk about how mindfulness can help marketing professionals become happier, less stressed, and more productive. They discuss Lisa’s path to mindful marketing, as well as key ways you can start applying mindfulness to your life and your work right now.

Here are some of the highlights:

05:30 – What does mindfulness mean?

08:08 – Mindfulness as way of being, not a philosophy or religion

13:30 –…

Read More

If there is such a thing as a silver lining with COVID, it’s this: the pandemic has created existential crisis for organizations.

Their raison d’etre is being challenged, and may even be falling on deaf ears. Tradition is no longer a valid criteria for investing in a market or for growth mapping.

And in some cases, tradition is more of a hindrance than a help. It may no longer valued–Just ask your customers and your most disengaged employees….

Read More

Are you a CMO?

Free Resources for Leaders