November 14, 2012

The First Step to Becoming a Modern Marketing Leader

Eloqua’s much-anticipated keynote speaker was Jeffrey Hayzlett,  author of the new bestseller, Running the Gauntlet. Eloqua’s theme of “becoming a modern marketer” permeated the high-energy sessions, and Jeff’s was no exception.

I just returned from an action-packed week at Eloqua Experience 2012 in Orlando, Florida.

Eloqua’s much-anticipated keynote speaker was Jeffrey Hayzlett, author of the new bestseller, Running the Gauntlet. Eloqua’s theme of becoming a modern marketer permeated the high-energy sessions, and Jeff’s was no exception.

  • Why it’s important to cause tension in your organization
  • The value of keeping good company
  • Where to find inspiration

Jeff’s message reminds that you can spend countless hours reorganizing your marketing and executive teams, invest in the hottest social media and marketing operations platforms, and attend trendy seminars. And guess what? They will be a complete waste of time if you lack the courage to take some risks and cause organizational tension. This undoubtedly is the missing link in many of today’s marketing models.

Enjoy this 4 minute video/interview and get ready to run!

copyright 2012, Lisa Nirell. All rights reserved.

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