Lisa Nirell outlines trends to watch from “The Challenger Sale,” and what B2B marketers can apply from their research.

Can you say that your marketing organization is electrifying? Do you feel that you are part of something big—I mean, industry-changing big?

As the role of marketing continues to evolve at breakneck speed, here are four leadership constants to guide you.

HR executives can learn the art of reinvention by studying how today’s CMOs are transforming their profession. The recent KPMG study of 400 global executives should be a strong motivator.