April 17, 2013

A special audio bonus for my community…

In this 18 minute podcast, you will learn:

How marketing leaders can alleviate the dysfunction between their department, the sales team, and the executive board
The new competencies marketing leaders must adopt
How organizations such as Infosys, MindJet, and Red Hat are overcoming challenges and thriving

Thanks to Rain Today’s Michelle Davidson for the podcast.

More and more marketing leaders are facing new demands on their time and roles. That’s why RainToday recently interviewed me. Editor Michelle Davidson wanted to know what challenges my CMO community is facing, and what they can do to rapidly address them.

In this interview, you will learn:

  • How marketing leaders can alleviate the dysfunction between their department, the sales team and the executive board
  • The new competencies marketing leaders must adopt
  • How organizations such as Infosys, MindJet, and Red Hat are overcoming challenges and thriving

What are your experiences and thoughts as a marketing leader or business owner? Please share them—I want to hear from you. The first three people who respond on my blog will receive a complimentary copy of my book.

And, if you are an active, VP level marketing executive located in the Washington, DC area, contact me to reserve your seat at my next CMO breakfast on June 26. (no agencies, please)

copyright 2013, Lisa Nirell. All rights reserved
Comments open: True
Okay

Related Posts

The last several months of police brutality, racism, and human rights violations proved one thing: I was still racially numb and observing these persistent atrocities from a safe distance. This is how I pivoted quickly, assembled a group of concerned marketers and leaders and took peaceful action.

 

Read More

As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.

Read More

With the holidays approaching, it’s easy to let things slip. A cookie here, a late weeknight there. That extra shot of bourbon over dinner. Before you know it, ten pounds and ten percent more body fat surreptitiously appear.
Several of my clients have asked what life habits I’ve accumulated over the past decade—a decade that has proven to be transformational for me.
Without healthy leadership habits, I simply don’t know how I would have transitioned to a new home and adapted to living on my own for the first time in 30 years.
I sincerely hope you find solace and an extra shot of productivity from my list.

Read More

Are you a CMO?

Free Resources for Leaders