April 17, 2013

A special audio bonus for my community…

In this 18 minute podcast, you will learn:

How marketing leaders can alleviate the dysfunction between their department, the sales team, and the executive board
The new competencies marketing leaders must adopt
How organizations such as Infosys, MindJet, and Red Hat are overcoming challenges and thriving

Thanks to Rain Today’s Michelle Davidson for the podcast.

More and more marketing leaders are facing new demands on their time and roles. That’s why RainToday recently interviewed me. Editor Michelle Davidson wanted to know what challenges my CMO community is facing, and what they can do to rapidly address them.

In this interview, you will learn:

  • How marketing leaders can alleviate the dysfunction between their department, the sales team and the executive board
  • The new competencies marketing leaders must adopt
  • How organizations such as Infosys, MindJet, and Red Hat are overcoming challenges and thriving

What are your experiences and thoughts as a marketing leader or business owner? Please share them—I want to hear from you. The first three people who respond on my blog will receive a complimentary copy of my book.

And, if you are an active, VP level marketing executive located in the Washington, DC area, contact me to reserve your seat at my next CMO breakfast on June 26. (no agencies, please)

copyright 2013, Lisa Nirell. All rights reserved
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