What are you doing on May 16?

I’m pleased to invite you to my newest webinar, sponsored by the Marketing Executives Networking Group (MENG). Join us May 16 from 12-1 pm ET for “All the Right Moves: The NEW Rules of the Marketing Dance.”

Here’s why this session could be important to your career and your team…

Just a few years ago, you could thrive as a marketing leader by demonstrating a clear understanding of Marketing’s Four P’s. And you were a star if you could create sexy ad campaigns which drew big crowds.

But those days are gone. The dance-off between creativity and information overload has reached a fever pitch. Today’s marketing leaders are expected to be tech-savvy, data-driven, and strategic. Boards and CEOs want their senior marketing leaders to know more, do more, and get more.

This MENGinar will share a summary of the latest marketing leadership research and insights from my CMO peer groups to help clarify today’s biggest leadership hurdles and:

  • Identify the five marketing leader competencies needed to leap ahead.
  • Avoid stepping on your customers’ toes when you implement “new marketing moves” (such as analytics, social media campaigns, and big data initiatives).
  • Raise your technology acumen.
  • Optimize collaboration with both Sales and the Board.
  • Learn the rhythms of modern marketing leaders such as Red Hat, MindJet, Esurance, and Infosys.

The investment is minimal: free for MENG members; $49 non-members.

Space is limited; register early! Here is the link: http://tinyurl.com/mengw2013

“See” you on the webinar.

copyright 2013, Lisa Nirell. All rights reserved.

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We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.
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In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in
my latest FastCompany post….

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With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.
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How to assess your value and how your peers perceive you
One step that can shift the leadership team’s perspective of your value forever
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You can read the entire FastCompany post here….

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