May 7, 2013

What are you doing on May 16?

I’m pleased to invite you to my newest webinar, sponsored by the Marketing Executives Networking Group (MENG). Join us May 16 from 12-1 pm ET for “All the Right Moves: The NEW Rules of the Marketing Dance.”

Here’s why this session could be important to your career and your team…

Just a few years ago, you could thrive as a marketing leader by demonstrating a clear understanding of Marketing’s Four P’s. And you were a star if you could create sexy ad campaigns which drew big crowds.

But those days are gone. The dance-off between creativity and information overload has reached a fever pitch. Today’s marketing leaders are expected to be tech-savvy, data-driven, and strategic. Boards and CEOs want their senior marketing leaders to know more, do more, and get more.

This MENGinar will share a summary of the latest marketing leadership research and insights from my CMO peer groups to help clarify today’s biggest leadership hurdles and:

  • Identify the five marketing leader competencies needed to leap ahead.
  • Avoid stepping on your customers’ toes when you implement “new marketing moves” (such as analytics, social media campaigns, and big data initiatives).
  • Raise your technology acumen.
  • Optimize collaboration with both Sales and the Board.
  • Learn the rhythms of modern marketing leaders such as Red Hat, MindJet, Esurance, and Infosys.

The investment is minimal: free for MENG members; $49 non-members.

Space is limited; register early! Here is the link: http://tinyurl.com/mengw2013

“See” you on the webinar.

copyright 2013, Lisa Nirell. All rights reserved.

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In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in my latest FastCompany post….

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With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.
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