New Rules of the Marketing Dance–Radio Interview with Lisa

What are the new rules of the marketing dance? This explains them. A “must listen” radio replay for any senior marketing leader.

Bruce Peter and Diana Palotas host The CEO Radio Hour, and invited me to share my insights on The New Rules of the Marketing Dance.

In this MP3 replay, you will hear:

  1. The distinction between “order taker and “market maker CMOs
  2. Why marketing fusion is the new dance for marketing leaders
  3. Four strategies to thrive under the new rules of marketing

Bruce and Diana asked some provocative questions about social media, marketing metrics, and more.

 

copyright 2013, Lisa Nirell. All rights reserved.

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We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.
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In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in
my latest FastCompany post….

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With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.
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Some key takeaways:

How to assess your value and how your peers perceive you
One step that can shift the leadership team’s perspective of your value forever
Trendspotting: Five areas to look for inspiration and insights
Three significant trends that will impact how marketers operate in 2015

You can read the entire FastCompany post here….

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