July 3, 2013

New Rules of the Marketing Dance–Radio Interview with Lisa

What are the new rules of the marketing dance? This explains them. A “must listen” radio replay for any senior marketing leader.

Bruce Peter and Diana Palotas host The CEO Radio Hour, and invited me to share my insights on The New Rules of the Marketing Dance.

In this MP3 replay, you will hear:

  1. The distinction between “order taker and “market maker CMOs
  2. Why marketing fusion is the new dance for marketing leaders
  3. Four strategies to thrive under the new rules of marketing

Bruce and Diana asked some provocative questions about social media, marketing metrics, and more.

 

copyright 2013, Lisa Nirell. All rights reserved.

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