Next CMO breakfast—4 seats remain—October 23

If you are a recently promoted senior marketing leader (CMO, VP of Marketing), and are looking for ways to dramatically improve your impact in your first six months, please join us for our next CMO breakfast:

“The Outsider: How CMOs Can Quickly Gain Credibility

and Transform an Existing Marketing Team

The days of the “hired gun” CMO have ended. SpencerStuart recently reported that, over the past six
years, the average CMO tenure has nearly doubled to 45 months. CEOs are promoting marketing leaders who can demonstrate a broader set of skills, galvanize their (often virtual) teams, and connect deeply with their brand.

Does that describe you? If yes, how will you make your new position or promotion really count?

Paul GottsegenMy special guest, Paul Gottsegen, will provide some timely answers. Paul is the CMO of Infosys, a $7.4B provider of consulting and outsourcing.

This breakfast discussion will enable you to: 

  • Identify the essential quick wins in your first 90 days
  • Create defining moments
  • Conquer the challenges of leading virtual and global teams
  • Overcome team resistance to change

You will join companies such as Davis Construction, Aronson LLC, ICF International, Capital Bank, and Thompson Hospitality.

Click here for more information and to register.

 

Comments open: True
Okay

Related Posts

In the past 31 years of my career, I have deliberately avoided broadcasting and grandstanding when it came to social and political moments.

Now it’s different. America is burning, both figuratively and literally. Curfews are standard practice. The origin of “curfew” comes from the French word “couvre-feu.” This literally means cover fire.

And as a thought leader, adviser, coach, and the founder of several diverse professional communities, I can no longer cover the fire with politeness and positive thinking.

Read More

As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.

Read More