August 21, 2013

Next CMO breakfast—4 seats remain—October 23

If you are a recently promoted senior marketing leader (CMO, VP of Marketing), and are looking for ways to dramatically improve your impact in your first six months, please join us for our next CMO breakfast:

“The Outsider: How CMOs Can Quickly Gain Credibility

and Transform an Existing Marketing Team”

The days of the “hired gun” CMO have ended. SpencerStuart recently reported that, over the past six
years, the average CMO tenure has nearly doubled to 45 months. CEOs are promoting marketing leaders who can demonstrate a broader set of skills, galvanize their (often virtual) teams, and connect deeply with their brand.

Does that describe you? If yes, how will you make your new position or promotion really count?

Paul GottsegenMy special guest, Paul Gottsegen, will provide some timely answers. Paul is the CMO of Infosys, a $7.4B provider of consulting and outsourcing.

This breakfast discussion will enable you to: 

  • Identify the essential quick wins in your first 90 days
  • Create defining moments
  • Conquer the challenges of leading virtual and global teams
  • Overcome team resistance to change

You will join companies such as Davis Construction, Aronson LLC, ICF International, Capital Bank, and Thompson Hospitality.

Click here for more information and to register.

 

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We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.
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In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in my latest FastCompany post….

Read More

With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.
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Some key takeaways:

How to assess your value and how your peers perceive you
One step that can shift the leadership team’s perspective of your value forever
Trendspotting: Five areas to look for inspiration and insights
Three significant trends that will impact how marketers operate in 2015

You can read the entire FastCompany post here….

Read More

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