Monthly Archives: September 2013

I was just featured in American Express’ blog. The infographic and article are called “Cross the Counter with Customer-Centric Planning.”

As digital marketing moves to the strategic heart of business, too many organizations remain unprepared to meet the demands of digital transformation.

Many marketing and sales leaders are in the throes of 2014 planning. The “business as usual” crowd is asking “How will we perform in 2014 compared to the previous year?”

As you plan your next marketing program rollout, product launch, or team initiative, you have two choices. You can determine whether you’re going to stay on the shore and lament the water conditions, or dive in and see how far you can go. Which will you choose? Some inspiration from Diana Nyad.

How digital-ready is your team?

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