September 18, 2013

Are You Practicing Customer-Centric Planning?

I was just featured in American Express’ blog. The infographic and article are called “Cross the Counter with Customer-Centric Planning.”
AMEX

I was just featured in American Express’ blog. The infographic and article are called “Cross the Counter with Customer-Centric Planning.”

This outlines the most common marketing planning and strategic planning obstacles that I hear from my clients, and four strategies to kick-start your 2014 planning process.

Infographic_cross_the_counter_with_customer_centric_planning

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