Are You Practicing Customer-Centric Planning?

I was just featured in American Express’ blog. The infographic and article are called “Cross the Counter with Customer-Centric Planning.”
AMEX

I was just featured in American Express’ blog. The infographic and article are called “Cross the Counter with Customer-Centric Planning.”

This outlines the most common marketing planning and strategic planning obstacles that I hear from my clients, and four strategies to kick-start your 2014 planning process.

Infographic_cross_the_counter_with_customer_centric_planning

Comments open: True
Okay

Related Posts

We’re living in a time of marketing liminality.  Some leaders feel as if they have one hand clinging to their Zoom rooms and one hand clinging to a dusty office HQ desk.

This messy middle moment is fueled by ever-changing customer expectations, dynamic workplace configurations, and  high team turnover. (I started to see these challenges emerge in 2018 and published 3 posts about them here.)

There is a silver lining to this liminal marketing moment….

Read More

The flurry of business activity– market selloffs, marketing planning, and volatile “back to work” policies—are putting a lot of us on edge. 

It’s even worse when you are faced with toxic team members or bosses. 

In this #Newsweek Livestream with Dorie Clark, I provide two steps you can immediately take to create more calm amidst the chaos:

Tell yourself a little mantra: “poise begins with a pause.” Set your clock and pause for one minute before your next big meeting….

Read More

How digital-ready is your team?

Take our 3 minute quiz to find out.
TAKE THE QUIZ!
close-link