Are You Practicing Customer-Centric Planning?

I was just featured in American Express’ blog. The infographic and article are called “Cross the Counter with Customer-Centric Planning.”
AMEX

I was just featured in American Express’ blog. The infographic and article are called “Cross the Counter with Customer-Centric Planning.”

This outlines the most common marketing planning and strategic planning obstacles that I hear from my clients, and four strategies to kick-start your 2014 planning process.

Infographic_cross_the_counter_with_customer_centric_planning

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We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.
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In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in
my latest FastCompany post….

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With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.
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Some key takeaways:

How to assess your value and how your peers perceive you
One step that can shift the leadership team’s perspective of your value forever
Trendspotting: Five areas to look for inspiration and insights
Three significant trends that will impact how marketers operate in 2015

You can read the entire FastCompany post here….

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