December 10, 2013

CMO Breakfast Highlights: “The Outsider: How New CMOs Transform Existing Teams”

As the holiday season moves into full swing, I wanted to share some valuable insights with you. I would be remiss if I didn’t share what my best clients are experiencing and receiving.

All indicators show that innovative, revenue-driven, risk-taking marketing leaders will thrive in 2014. Companies such as Tesla, Google, 23andMe.com, and Amazon continue to create epiphanic customer moments and innovations that we never imagined.

The implications for marketing leaders are positive: teams will face new opportunities for professional growth, and customers and CEOs will reward them for their fresh ideas and chutzpah.

If that describes you and your organization, then you will find this MP3 recording valuable. In this condensed 11 minute discussion with CMO Paul Gottsegen, we cover essential strategies that any “CMO Outsider” needs to know in their new role.

 

Lisa Nirell

Lisa Nirell
EnergizeGrowth® LLC

P.S. The full MP3 replay is available to our private subscribers.  If you want to receive our thought leadership and complimentary CMO events in the future, and want to meet like-minded dynamic marketing leaders in a private setting, join our virtual community at any time.

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