CMO Breakfast Highlights: “The Outsider: How New CMOs Transform Existing Teams”

As the holiday season moves into full swing, I wanted to share some valuable insights with you. I would be remiss if I didn’t share what my best clients are experiencing and receiving.

All indicators show that innovative, revenue-driven, risk-taking marketing leaders will thrive in 2014. Companies such as Tesla, Google, 23andMe.com, and Amazon continue to create epiphanic customer moments and innovations that we never imagined.

The implications for marketing leaders are positive: teams will face new opportunities for professional growth, and customers and CEOs will reward them for their fresh ideas and chutzpah.

If that describes you and your organization, then you will find this MP3 recording valuable. In this condensed 11 minute discussion with CMO Paul Gottsegen, we cover essential strategies that any “CMO Outsider” needs to know in their new role.

 

Lisa Nirell

Lisa Nirell
EnergizeGrowth® LLC

P.S. The full MP3 replay is available to our private subscribers.  If you want to receive our thought leadership and complimentary CMO events in the future, and want to meet like-minded dynamic marketing leaders in a private setting, join our virtual community at any time.

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We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.
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In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in
my latest FastCompany post….

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With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.
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Some key takeaways:

How to assess your value and how your peers perceive you
One step that can shift the leadership team’s perspective of your value forever
Trendspotting: Five areas to look for inspiration and insights
Three significant trends that will impact how marketers operate in 2015

You can read the entire FastCompany post here….

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