And the Marketing Winners Are…

Lisa NirellIt’s that time of year again in the U.S.  It’s entertainment awards season.

Turn on your TV any night of the week ad you will see a promotion for the Grammy Awards, Academy Awards, NAACP Awards…the list seems endless!

In honor of the glitz and glamour that comes with these fetes, I have assembled the top three most popular marketing and planning videos from the EnergizeGrowth® collection. These will kick start your new year of marketing planning and professional development:

Is Your Organization a Cost Center or Profit Center?

How to Balance “Right Brain” with “Left Brain” Marketing Initiatives

Why Traditional Marketing Models Need to Change

Each video averages 3 minutes, and is full of my insights on the changing role of marketing leaders and customer-centric CEOs.

Please vote for your favorite video by posting your comment below. Your responses really matter to me. They also help me design the next round of videos for 2015 “awards season.”

“You like me, you really really like me!”

Enjoy these related posts:

Is Your Organization a Cost Center or Profit Center?
How to Balance “Right Brain” with “Left Brain” Marketing Initiatives
Why Traditional Marketing Models Need to Change

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We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.
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In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in
my latest FastCompany post….

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With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.
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Some key takeaways:

How to assess your value and how your peers perceive you
One step that can shift the leadership team’s perspective of your value forever
Trendspotting: Five areas to look for inspiration and insights
Three significant trends that will impact how marketers operate in 2015

You can read the entire FastCompany post here….

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