Monthly Archives: March 2014

I just spoke at the High Rock Marketing Summit in Maryland, hosted by High Rock Studios. Over 250 entrepreneurs and nonprofit executives participated, and learned about the most effective ways to win the hearts and minds of their communities.

My keynote session, entitled: “All The Right Moves: The New Rules of the Marketing Dance,” covered these key points:

1. Today’s buyers are dancing freestyle. They don’t want to be led. Today, even if you have the most elaborate tracking and analytics mechanisms, you can only see less than HALF of what customers are saying about you….

It takes a leap of faith to unplug. Several senior marketing leaders and CEOs whom I have met think of their lives as an “either/or” proposition where they are either relaxed and unplugged, OR overworked and hyper-connected. Today, I believe it’s about living a “both/and” life. We are human beings, not human doings.

I just attended the Washington Women’s Leadership Initiative conference, and spent some time discussing this topic with HuffingtonPost CEO and best selling author, Arianna Huffington….

Last week, I attended a marketing happy hour, hosted by MarketingProfs and Oracle/Eloqua.

After a fine glass of Oregon Pinot Noir, I had an epiphany. In spite of the hoopla around the benefits of content marketing and predictive analytics for today’s modern marketers, and Oracle/Eloqua’s steady stream of acquisitions, nothing replaces the power of the “human cloud.”


 

 

Targeted, thoughtful networking with live humans trumps technology….

By March Guest Blogger, Luc Vezina, CEO of Vanilla Forums

When you think about a customer community you might think that it’s just a way for your company to try to cut customer support costs. You might also be worried about how an open forum can expose too much.

When done right, a customer community can be much more than that. It is a valuable asset that benefits your entire company and creates a stronger bond between you and your customers….

By March Guest Blogger, Luc Vezina, CEO of Vanilla Forums

When you think about a customer community you might think that it’s just a way for your company to try to cut customer support costs. You might also be worried about how an open forum can expose too much.

When done right, a customer community can be much more than

that. It is a valuable asset that benefits your entire company and creates a stronger bond between you and your customers….

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