Monthly Archives: April 2014

Some marketing leaders in these sectors are developing preventive (versus contingent) strategies to thrive in the emerging, ambiguous competitive landscape. Many will barely survive and compete on price; others will invent new approaches to reach customers, build patient communities, and innovate how they deliver services.

Now is the time to explore, identify, and implement proactive marketing strategies. Waiting another 1-2 months may be too late. These are some strategic questions to ask during your next marketing planning meeting:…

What are the biggest threats and pressures we face in today’s volatile political climate and economy?

This has been a difficult quarter for public relations firms, crisis communications professionals, and government officials. The mystery of the Malaysian Airlines tragedy, the ongoing Healthcare.gov outages, and GM recalls are just a few examples. It’s no wonder that we show such loathing and distrust for many institutions.

When I filter information from my own online channels—including email, LinkedIn, private C-suite forums, Facebook—I generally feel as if I have no control of what I will find, nor what people will say about me….

This has been a difficult quarter for public relations firms, crisis communications professionals, and government officials. The mystery of the Malaysian Airlines tragedy, the ongoing Healthcare.gov outages, and GM recalls are just a few examples. It’s no wonder that we show such loathing and distrust for many institutions.

When I filter information from my own online channels—including email, LinkedIn, private C-suite forums, Facebook—I generally feel as if I have no control of what I will find, nor what people will say about me….

I recently hosted a conversation with Jascha Kaykas-Wolff, the CMO of MindJet in San Francisco, CA. My private CMO community participated in this call. We discussed The Future of Demand Creation.

In this session, Jascha and I shared our insights on:

5 Major Shifts affecting your demand creation strategy
Advice for CMOs to thrive in this new reality
Our favorite demand creation resources

Jascha shares his wisdom from his years of driving agile marketing innovation at Microsoft, Webtrends, and now MindJet….

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