Big Data Success, or Big Disappointments?

I was featured in The CMO Council‘s May 2014 publication, Marketing Magnified. In this post, “Big Data, or Big Disappointment?,” you can learn:

  1. The simple definition of big data
  2. Common applications for big data in marketing organizations
  3. The latest studies on big data hype
  4. Why so much social media traffic is ignored by big data–and why you should care
  5. The #1 skill that big data cannot replace

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Where does your company invest in big data? Has it been a boom, or a bust? Share your comments below.


copyright 2014, Lisa Nirell. All rights reserved.

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