I was featured in The CMO Council‘s May 2014 publication, Marketing Magnified. In this post, “Big Data, or Big Disappointment?,” you can learn:
- The simple definition of big data
- Common applications for big data in marketing organizations
- The latest studies on big data hype
- Why so much social media traffic is ignored by big data–and why you should care
- The #1 skill that big data cannot replace
Where does your company invest in big data? Has it been a boom, or a bust? Share your comments below.
copyright 2014, Lisa Nirell. All rights reserved.