Monthly Archives: June 2014

Magnus and I lived in Southern California for 10 years. Now a D.C. area resident, I pine for that moderate coastal climate as the oppressively humid summers start to take hold.
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My “California Dreaming” became a reality this week, when I joined my husband for a quick getaway. Since I can work from any location, I bring my laptop, hunt for good WiFi, and get down to business adroitly.

will you please turn off your phone while we eat lunch?”
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Over the years, I have asked several colleagues to turn off their devices while we enjoy a meal or brainstorm session together.And it makes many of them feel uncomfortable, if not naked.

Here is why I do it: It is downright disrespectfuland intrusive for business colleagues to regularly glance at their phones while we attempt meaningful conversation….

I just spent an hour asking Andi Karaboutis, CIO of Dell, learning about “What the CIO Wants the CMO to Know.”

Here is what we covered:

5 biggest sources of tension between CIOs and CMOs
How Dell has overcome this tension
Hot productivity tools and planning models to engage internal and external customers
Andi’s advice to CMOs

If you would like to hear the entire discussion and receive an executive summary of the program, join our Making Marketing Waves™ community….

font-size: 16px; font-style: normal; font-variant: normal; font-weight: 300; letter-spacing: normal; line-height: 24px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline !important; float: none; background-color: #ffffff;”>As a Washington, D.C., suburbanite, I can confidently say that politics can cause unexpected changes overnight. Political, cultural, and atmospheric winds blow erratically. Much like I described in my previous FastCompany post, the chief financial officer role has followed similar patterns, and modern marketers should proactively embrace those changes to avoid gale-force winds in their careers….

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