June 9, 2014

6 Ways Marketers Can Weather Any Storm with their CFOs

font-size: 16px; font-style: normal; font-variant: normal; font-weight: 300; letter-spacing: normal; line-height: 24px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline !important; float: none; background-color: #ffffff;”>As a Washington, D.C., suburbanite, I can confidently say that politics can cause unexpected changes overnight. Political, cultural, and atmospheric winds blow erratically. Much like I described in my previous FastCompany post, the chief financial officer role has followed similar patterns, and modern marketers should proactively embrace those changes to avoid gale-force winds in their careers.

In this post, I outline 6 essential strategies that marketers need to follow to build stronger bridges with Finance.

[Image: Flickr user Sascha Kohlmann]

[Image: Flickr user Sascha Kohlmann]

Here is the full article.

Which modern marketing leadership strategies are you embracing with your Finance team? I’d love to hear your thoughts below.

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