I just spent an hour asking Andi Karaboutis, CIO of Dell, learning about “What the CIO Wants the CMO to Know.”
Here is what we covered:
- 5 biggest sources of tension between CIOs and CMOs
- How Dell has overcome this tension
- Hot productivity tools and planning models to engage internal and external customers
- Andi’s advice to CMOs
If you would like to hear the entire discussion and receive an executive summary of the program, join our Making Marketing Waves™ community. For less than $22 per month, you gain exclusive access to my community, resources, and “quick hit” email access to me for your toughest marketing challenges.