Call with CIO Andi Karaboutis: What Marketing Leaders Can Learn From Their CIO

0725_cio_andi_karaboutis_DV_20120725165402I just spent an hour asking Andi Karaboutis, CIO of Dell, learning about “What the CIO Wants the CMO to Know.”

Here is what we covered:

  • 5 biggest sources of tension between CIOs and CMOs
  • How Dell has overcome this tension
  • Hot productivity tools and planning models to engage internal and external customers
  • Andi’s advice to CMOs

If you would like to hear the entire discussion and receive an executive summary of the program, join our Making Marketing Waves™ community. For less than $22 per month, you gain exclusive access to my community, resources, and “quick hit” email access to me for your toughest marketing challenges.

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We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.
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In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in
my latest FastCompany post….

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With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.
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Some key takeaways:

How to assess your value and how your peers perceive you
One step that can shift the leadership team’s perspective of your value forever
Trendspotting: Five areas to look for inspiration and insights
Three significant trends that will impact how marketers operate in 2015

You can read the entire FastCompany post here….

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