June 16, 2014

Call with CIO Andi Karaboutis: What Marketing Leaders Can Learn From Their CIO

0725_cio_andi_karaboutis_DV_20120725165402I just spent an hour asking Andi Karaboutis, CIO of Dell, learning about “What the CIO Wants the CMO to Know.”

Here is what we covered:

  • 5 biggest sources of tension between CIOs and CMOs
  • How Dell has overcome this tension
  • Hot productivity tools and planning models to engage internal and external customers
  • Andi’s advice to CMOs

If you would like to hear the entire discussion and receive an executive summary of the program, join our Making Marketing Waves™ community. For less than $22 per month, you gain exclusive access to my community, resources, and “quick hit” email access to me for your toughest marketing challenges.

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