June 16, 2014

Call with CIO Andi Karaboutis: What Marketing Leaders Can Learn From Their CIO

0725_cio_andi_karaboutis_DV_20120725165402I just spent an hour asking Andi Karaboutis, CIO of Dell, learning about “What the CIO Wants the CMO to Know.”

Here is what we covered:

  • 5 biggest sources of tension between CIOs and CMOs
  • How Dell has overcome this tension
  • Hot productivity tools and planning models to engage internal and external customers
  • Andi’s advice to CMOs

If you would like to hear the entire discussion and receive an executive summary of the program, join our Making Marketing Waves™ community. For less than $22 per month, you gain exclusive access to my community, resources, and “quick hit” email access to me for your toughest marketing challenges.

Comments open: True
Okay

Related Posts

Lisa Nirell joins seasoned entrepreneur and author, Rhett Power,  for Power Lunch Live. They discuss how mindfulness helps leaders and marketers thrive during these tough times.

Read More

In the past 31 years of my career, I have deliberately avoided broadcasting and grandstanding when it came to social and political moments.

Now it’s different. America is burning, both figuratively and literally. Curfews are standard practice. The origin of “curfew” comes from the French word “couvre-feu.” This literally means cover fire.

And as a thought leader, adviser, coach, and the founder of several diverse professional communities, I can no longer cover the fire with politeness and positive thinking.

Read More

As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.

Read More

Are you a CMO?

Free Resources for Leaders