Monthly Archives: August 2014

With one week remaining until The Mindful Marketer launch, we are getting some excellent questions about the book premise. This article gives you a sneak peek. This Author Corner piece from Palgrave Macmillan, my publisher, contains some practical advice and book excerpts.

If you are a marketer looking for ways to evolve from order taker (tactical, often reactive program planner) to market maker (innovative, strategic thinker with C-suite clout), be sure to remember the value of the more contextual, intuitive and innovative dimensions of marketing….

We have just completed our 2nd annual CMO Trends research.
Thanks to input from 55 CMOs, we uncovered the two biggest obstacles to thriving in today’s data-driven business climate.
When you register, you will receive:

A 13-page research report containing a 5-step guide to eliminating today’s biggest marketing leadership obstacles
A Marketing Planning Matrix™ to deepen your customer relationships
4 pragmatic, “quick hit” videos to improve your decision-making, increase your strategic acumen, and accelerate team alignment

 …

Marketing Lessons from the Sharing Economy: Danger, or Opportunity?

I recently enjoyed a lively conversation with my long-time friend and colleague, Philip Lay of The Chasm Group. He has invested significant time studying the disruptive marketing lessons from the sharing economy leaders such as Uber, Lyft, and Airbnb.

In my newest FastCompany post, you will find a summary of this discussion and learn:

The sine qua non…requirement for being a modern marketer (and it’s not big data);

I am pleased to announce that my new marketing leadership development book, The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World is now officially available for pre-order worldwide. Since you are a member of our community, you can now download a complimentary sample chapter.

This chapter outlines proven strategies to deepen your relationship with your CFO.

My latest book responds to the rise of some recent, troubling trends for marketing leaders: big data, ROI pressures, and 24 x 7 customer demands….

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