Complimentary Marketing Leadership Development Gift: The Mindful Marketer

The Mindful Marketer book coverI am pleased to announce that my new marketing leadership development book, The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World is now officially available for pre-order worldwide. Since you are a member of our community, you can now download a complimentary sample chapter.

This chapter outlines proven strategies to deepen your relationship with your CFO.

My latest book responds to the rise of some recent, troubling trends for marketing leaders: big data, ROI pressures, and 24 x 7 customer demands. The Mindful Marketer shows that the pendulum towards technology over-stimulation has swung too far—and it’s time to make important decisions without depending solely on data.

By applying time-tested, Pan-Asian wisdom, you will learn practical strategies to:

  • gain greater confidence in your evolving role
  • deepen relationships with sales and the C-suite
  • align more closely with your customers

My supporters and endorsers include Guy Kawasaki, Chris Brogan, sales guru and bestselling author Jill Konrath, Marshall Goldsmith, Shama Hyder, former Kodak CMO Jeff Hayzlett, and Airbnb’s Chip Conley.

Enjoy this sample chapter, and let me know what you think.

P.S. If you would like an autographed copy of The Mindful Marketer, come celebrate with us on September 10 in Washington, DC. I’ll be the featured expert at the DC Advertising Week luncheon. Bozzuto’s CMO, Jamie Gorski, will be leading a fireside chat and providing complimentary books for attendees.

Additional posts you will also enjoy:

To Make Better Decisions, Find Your Inner Marketing Guru

6 Qualities of Agile Marketers

Seven Pathways to a Wealthy Business

Comments open: True
Okay

Related Posts

As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.

Read More

With the holidays approaching, it’s easy to let things slip. A cookie here, a late weeknight there. That extra shot of bourbon over dinner. Before you know it, ten pounds and ten percent more body fat surreptitiously appear.
Several of my clients have asked what life habits I’ve accumulated over the past decade—a decade that has proven to be transformational for me.
Without healthy leadership habits, I simply don’t know how I would have transitioned to a new home and adapted to living on my own for the first time in 30 years.
I sincerely hope you find solace and an extra shot of productivity from my list.

Read More