Danger or Opportunity? Marketing Lessons from the Sharing Economy

Marketing Lessons from the Sharing Economy: Danger, or Opportunity?

I recently enjoyed a lively conversation with my long-time friend and colleague, Philip Lay of The Chasm Group. He has invested significant time studying the disruptive marketing lessons from the sharing economy leaders such as Uber, Lyft, and Airbnb.

In my newest FastCompany post, you will find a summary of this discussion and learn:

  • The sine qua nonrequirement for being a modern marketer (and it’s not big data);
  • How we define “sharing economy”
  • Uber’s 3 secrets to success
  • How to apply disruptive innovation in your organization

If you want to hear more interesting audio clip discussion, and want the full audio transcript, join our private community. For less than 80 cents per day, you receive exclusive thought leadership pieces every month, invitations to our exclusive live events, and 24 x 7 access to my network and advice.

 

copyright 2014, Lisa Nirell. All rights reserved.

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