Danger or Opportunity? Marketing Lessons from the Sharing Economy

Marketing Lessons from the Sharing Economy: Danger, or Opportunity?

I recently enjoyed a lively conversation with my long-time friend and colleague, Philip Lay of The Chasm Group. He has invested significant time studying the disruptive marketing lessons from the sharing economy leaders such as Uber, Lyft, and Airbnb.

In my newest FastCompany post, you will find a summary of this discussion and learn:

  • The sine qua nonrequirement for being a modern marketer (and it’s not big data);
  • How we define “sharing economy”
  • Uber’s 3 secrets to success
  • How to apply disruptive innovation in your organization

If you want to hear more interesting audio clip discussion, and want the full audio transcript, join our private community. For less than 80 cents per day, you receive exclusive thought leadership pieces every month, invitations to our exclusive live events, and 24 x 7 access to my network and advice.

 

copyright 2014, Lisa Nirell. All rights reserved.

Comments open: True
Okay

Related Posts

In the past 31 years of my career, I have deliberately avoided broadcasting and grandstanding when it came to social and political moments.

Now it’s different. America is burning, both figuratively and literally. Curfews are standard practice. The origin of “curfew” comes from the French word “couvre-feu.” This literally means cover fire.

And as a thought leader, adviser, coach, and the founder of several diverse professional communities, I can no longer cover the fire with politeness and positive thinking.

Read More

As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.

Read More