Marketing Lessons from the Sharing Economy: Danger, or Opportunity?
I recently enjoyed a lively conversation with my long-time friend and colleague, Philip Lay of The Chasm Group. He has invested significant time studying the disruptive marketing lessons from the sharing economy leaders such as Uber, Lyft, and Airbnb.
In my newest FastCompany post, you will find a summary of this discussion and learn:
- The sine qua nonrequirement for being a modern marketer (and it’s not big data);
- How we define “sharing economy”
- Uber’s 3 secrets to success
- How to apply disruptive innovation in your organization
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copyright 2014, Lisa Nirell. All rights reserved.