Sneak Peek from “The Mindful Marketer”

With one week remaining until The Mindful Marketer launch, we are getting some excellent questions about the book premise. This article gives you a sneak peek. This Author Corner piece from Palgrave Macmillan, my publisher, contains some practical advice and book excerpts.

the-mindful-marketer-book-cover

If you are a marketer looking for ways to evolve from order taker (tactical, often reactive program planner) to market maker (innovative, strategic thinker with C-suite clout), be sure to remember the value of the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides you with a powerful nexus between data-fueled analytic thinking and creative, human approaches to marketing.

In this interview, we discuss:

1. The impact of being constantly connected to our brain functions, personal productivity, and IQ.
2. Examples of taking a “middle path” with your marketing strategies–and leaders who are showing us the way.
3. How to become a mindful marketer
4. The #1 limitation of big data

 

What are you doing every day to stay present in this data-driven universe? Share your comments below. You could win an autographed copy.

 

 

 

copyright 2014, Lisa Nirell. All rights reserved.

Comments open: True
Okay

Related Posts

Lisa recently joined Ben Wolf on “The Win Win” podcast to talk about how mindfulness can help marketing professionals become happier, less stressed, and more productive. They discuss Lisa’s path to mindful marketing, as well as key ways you can start applying mindfulness to your life and your work right now.

Here are some of the highlights:

05:30 – What does mindfulness mean?

08:08 – Mindfulness as way of being, not a philosophy or religion

13:30 –…

Read More

If there is such a thing as a silver lining with COVID, it’s this: the pandemic has created existential crisis for organizations.

Their raison d’etre is being challenged, and may even be falling on deaf ears. Tradition is no longer a valid criteria for investing in a market or for growth mapping.

And in some cases, tradition is more of a hindrance than a help. It may no longer valued–Just ask your customers and your most disengaged employees….

Read More