With one week remaining until The Mindful Marketer launch, we are getting some excellent questions about the book premise. This article gives you a sneak peek. This Author Corner piece from Palgrave Macmillan, my publisher, contains some practical advice and book excerpts.
If you are a marketer looking for ways to evolve from order taker (tactical, often reactive program planner) to market maker (innovative, strategic thinker with C-suite clout), be sure to remember the value of the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides you with a powerful nexus between data-fueled analytic thinking and creative, human approaches to marketing.
In this interview, we discuss:
1. The impact of being constantly connected to our brain functions, personal productivity, and IQ.
2. Examples of taking a “middle path” with your marketing strategies–and leaders who are showing us the way.
3. How to become a mindful marketer
4. The #1 limitation of big data
What are you doing every day to stay present in this data-driven universe? Share your comments below. You could win an autographed copy.
copyright 2014, Lisa Nirell. All rights reserved.