Sneak Peek from “The Mindful Marketer”

With one week remaining until The Mindful Marketer launch, we are getting some excellent questions about the book premise. This article gives you a sneak peek. This Author Corner piece from Palgrave Macmillan, my publisher, contains some practical advice and book excerpts.

the-mindful-marketer-book-cover

If you are a marketer looking for ways to evolve from order taker (tactical, often reactive program planner) to market maker (innovative, strategic thinker with C-suite clout), be sure to remember the value of the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides you with a powerful nexus between data-fueled analytic thinking and creative, human approaches to marketing.

In this interview, we discuss:

1. The impact of being constantly connected to our brain functions, personal productivity, and IQ.
2. Examples of taking a “middle path” with your marketing strategies–and leaders who are showing us the way.
3. How to become a mindful marketer
4. The #1 limitation of big data

 

What are you doing every day to stay present in this data-driven universe? Share your comments below. You could win an autographed copy.

 

 

 

copyright 2014, Lisa Nirell. All rights reserved.

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We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.
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In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in
my latest FastCompany post….

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With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.
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Some key takeaways:

How to assess your value and how your peers perceive you
One step that can shift the leadership team’s perspective of your value forever
Trendspotting: Five areas to look for inspiration and insights
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You can read the entire FastCompany post here….

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