Monthly Archives: September 2014

I just returned from HubSpot’s gigantic annual marketing conference in Boston, where 10, 500 fans and customers gathered to learn the latest trends in inbound and digital marketing.

One of my longtime friends, MarketingZen CEO Shama Hyder, also attended. Sadly, neither of us were able to get together and compare notes. We did the next best thing: We scheduled a session debrief by phone. We wanted to be sure that our clients did not miss out on key trends and announcements at this important marketing conference….

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I just attended Mike Volpe’s session at Hubspot’s gigantic conference in Boston. Over 10, 000 professionals and artists convened to learn about inbound marketing, content, and media.

Here are excerpts from his “Marketing Lessons from Hubspot” presentation:…

Don’t compare yourself to your competitors; compare yourself to big media companies. 

I just returned from ADWKDC, a conference collective of top marketers, agencies, and CMOs from the DC metropolitan region. With help from my good friend and client, Jamie Gorski, I outlined strategies for “Leading the Mindful Marketing Revolution.”  She is the Chief Marketing Officer for The Bozzuto Group, a diversified real estate company headquartered in DC.

Below you will find some key takeaways to help you refine your 2015 marketing plan, and shift your approach from tactical order taker to innovative market maker:

L to R: Andy Rudin, Tim Hill, Lisa, Lauren Howell, and Jen Kern….

The Web fosters a level of data democracy that we have never witnessed, which leads to transparency. That’s the bright side of democracy.
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Then, there is the dark side. Anyone can call themselves an expert online. In fact, you can become a globally recognized blogger within days or weeks. This spells trouble and confusion for your customers.

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