September 23, 2014

HubSpot INBOUND14 Conference Highlights and Insights with Shama Hyder

I just returned from HubSpot’s gigantic annual marketing conference in Boston, where 10, 500 fans and customers gathered to learn the latest trends in inbound and digital marketing.

One of my longtime friends, MarketingZen CEO Shama Hyder, also attended. Sadly, neither of us were able to get together and compare notes. We did the next best thing: We scheduled a session debrief by phone. We wanted to be sure that our clients did not miss out on key trends and announcements at this important marketing conference.

Shama Hyder

In this MP3 replay, you will hear:

  • Our perspectives on the evolution of inbound marketing
  • The movement from “Level 1 inbound marketing” to “Level 4 inbound marketing”
  • The implications of HubSpot’s $100M IPO and CRM announcement on CMOs and sales teams

If you would like to hear the complete 23-minute discussion, join our Making Marketing Waves™ community now. For less than 82 cents per day, you will receive this exclusive strategic marketing and leadership content and live event invitations.

I will also be posting my video conversation with HubSpot CEO Brian Halligan. (In the photo below, he is holding my newest book, The Mindful Marketer. Who knew we were both mindfulness practitioners?) These key findings and lessons from INBOUND14 will inform your 2015 marketing planning. Join Waves, and you will receive this exclusive content every month.

(photo courtesy of Hannah Fleishman)

(Lisa & Brian Halligan. Photo courtesy of Hannah Fleishman)

copyright 2014, Lisa Nirell. All rights reserved.

Comments open: True
Okay

Related Posts

As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.

Read More

With the holidays approaching, it’s easy to let things slip. A cookie here, a late weeknight there. That extra shot of bourbon over dinner. Before you know it, ten pounds and ten percent more body fat surreptitiously appear.
Several of my clients have asked what life habits I’ve accumulated over the past decade—a decade that has proven to be transformational for me.
Without healthy leadership habits, I simply don’t know how I would have transitioned to a new home and adapted to living on my own for the first time in 30 years.
I sincerely hope you find solace and an extra shot of productivity from my list.

Read More

Are you a CMO?

Free Resources for Leaders