Monthly Archives: October 2014

I recently sat down with Kerry O’Shea Gorgone of MarketingProfs to discuss The Mindful Marketer. During this conversation, we addressed:

The main causes of costly and mindless marketing activity
How I define mindful marketing
The origin of intentional language, and its implications for marketers
Distinctions between cognitive empathy and affective empathy–and why marketers should care about both
Simple shifts that marketers can make to become more mindful, effective and focused

This was one of the first interviews I experienced where we had no agenda, no outline, and no topics identified in advance–and it was one of my favorites!…

Are you a VP of Marketing or a CMO located in the Mid-Atlantic region?

If you are, you’re invited to a private CMO Discussion Group and Wine Reception entitled “Customer Community is the New Marketing: Are CMOs Ready?” The session happens on December 2 at Cesco Osteria in Bethesda, MD from 5:15-7 pm.

If you are facing stagnant growth, or want to kick start customer-driven product innovation in 2015, this exclusive CMO event is for you….

What planet are you from?
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Are CEOs from Mars and CMOs from Venus? Several of my clients and CMO community members think so.

Even though marketing automation, big data, and analytics tools have generated some impressive business results, CMO distrust and misalignment still lingers within executive suites. Our 2nd annual CMO Trends survey proves it….

I recently sat down with Esther Shein, a contributing writer to CMO.com (an Adobe company), to discuss highlights from my latest book. With CMOs facing a tumultuous, uncertain future, I offered some advice and strategies that my best CMO clients are applying.
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Here’s what we covered in the interview:

How top CMOs tap into their natural empathy and critical thinking abilities to guide decisions
Why it’s essential to shift from “tactical order taker” to “strategic market maker”
The two styles of CMOs, and how they relate to the CFO
How the role of the CMO has changed, and emerging trends
The #1 source of mindless marketing

You can read the entire interview here….

Author Margaret Fuller once said that “If you have knowledge, let others light their candles in it.” An illuminating annual marketing conference, HubSpot’s INBOUND14, is guiding business leaders towards an exciting new movement I call the community economy.
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While attending the conference in Boston last month, I witnessed how inbound marketing—a non-intrusive, educational approach to attract more leads and convert more leads to customers—has reached a new level of sophistication and contribution to building sustainable, customer-centric companies (full disclosure: HubSpot gave me an all access pass).

FOR IMMEDIATE RELEASE
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The SAC® Release

Amazon Now Sets the Rules for Customer Experiences and Expectations

EAST GREENWICH, RI – Mega-distributors, like Amazon.com, have permanently changed both customer experience and expectations, according to The Society for the Advancement of Consulting® (SAC).

 Higher Customer Expectations Marginalize the Competition

“Amazon is gaining incredible insights about its customers from billions and billions of transactions processed….

I recently sat down with Greg Voisen of Inside Personal Growth to discuss my newest book, The Mindful Marketer. Greg’s online podcast program provides listeners with quality interviews featuring leading authors in the field of personal development. He’s produced over 480 podcasts since 2010, and I highly regard his work. You can listen to our interview on “The Mindful Marketer” here!
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In this 32 minute podcast, you will hear:…

My viewpoint on what I coined the “Digital Intrusion Movement,”

How digital-ready is your team?

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