I recently sat down with Kerry O’Shea Gorgone of MarketingProfs to discuss The Mindful Marketer. During this conversation, we addressed:
The main causes of costly and mindless marketing activity
How I define mindful marketing
The origin of intentional language, and its implications for marketers
Distinctions between cognitive empathy and affective empathy–and why marketers should care about both
Simple shifts that marketers can make to become more mindful, effective and focused
This was one of the first interviews I experienced where we had no agenda, no outline, and no topics identified in advance–and it was one of my favorites!…