How CMOs Can Boldly Face an Uncertain Future

I recently sat down with Esther Shein, a contributing writer to CMO.com (an Adobe company), to discuss highlights from CMO Facing the Futuremy latest book. With CMOs facing a tumultuous, uncertain future, I offered some advice and strategies that my best CMO clients are applying.

Here’s what we covered in the interview:

  • How top CMOs tap into their natural empathy and critical thinking abilities to guide decisions
  • Why it’s essential to shift from “tactical order taker” to “strategic market maker”
  • The two styles of CMOs, and how they relate to the CFO
  • How the role of the CMO has changed, and emerging trends
  • The #1 source of mindless marketing

You can read the entire interview here. After you do, be sure to head back here and let me know what you think. What mindless marketing habit will you eliminate in 2015?

Here are some other posts you may enjoy:

Copyright 2014, Lisa Nirell. All rights reserved.

Comments open: True
Okay

Related Posts

We’re living in a time of marketing liminality.  Some leaders feel as if they have one hand clinging to their Zoom rooms and one hand clinging to a dusty office HQ desk.

This messy middle moment is fueled by ever-changing customer expectations, dynamic workplace configurations, and  high team turnover. (I started to see these challenges emerge in 2018 and published 3 posts about them here.)

There is a silver lining to this liminal marketing moment….

Read More

The flurry of business activity– market selloffs, marketing planning, and volatile “back to work” policies—are putting a lot of us on edge. 

It’s even worse when you are faced with toxic team members or bosses. 

In this #Newsweek Livestream with Dorie Clark, I provide two steps you can immediately take to create more calm amidst the chaos:

Tell yourself a little mantra: “poise begins with a pause.” Set your clock and pause for one minute before your next big meeting….

Read More

How digital-ready is your team?

Take our 3 minute quiz to find out.
TAKE THE QUIZ!
close-link