Are you a VP of Marketing or a CMO located in the Mid-Atlantic region?
If you are, you’re invited to a private CMO Discussion Group and Wine Reception entitled “Customer Community is the New Marketing: Are CMOs Ready?” The session happens on December 2 at Cesco Osteria in Bethesda, MD from 5:15-7 pm.
If you are facing stagnant growth, or want to kick start customer-driven product innovation in 2015, this exclusive CMO event is for you. A recent Incyte Research study revealed that 42% of customers surveyed would freely advocate a company’s product or service within their social communities. Are you leveraging this untapped opportunity, or relying solely on your internal teams for new revenue and customer retention ideas?
I will be leading the discussion with Wendy Lea, Executive Chairwoman of GetSatisfaction in San Francisco. In this session, you will learn:
- Why the relationship between customers and companies needs to evolve—and why CMOs should care
- How one-way customer broadcasts can destroy a brand
- The role of the CMO in designing, building and fueling a vibrant community platform
- Lessons from branded customer community leaders such as P&G, Adobe, Mint, and HootSuite
You will be joined by your peers from Hilton, Decision Lens, and Walker & Dunlop. Our sponsor is Evergage.
No executives in transition, substitutes, or agencies will attend.
Here’s what CMOs have said about Lisa’s previous programs…
The CMO Breakfast Roundtable was informative and thought provoking, and I know I walked away with several things I immediately applied to my current role. Lisa clearly understands the evolving nature of the CMO role, and she is committed to delivering pragmatic and actionable information.
— Jim Ivers
“Lisa guided an amazing group through a discussion that prompted some high-impact idea sharing and a number of good takeaways. Her panelists were top notch, insightful and very willing to share. Great event!”
— Lewis Waters
Co-Founder and COO, Celerity
Lisa’s Marketing Leaders of DC program is inspirational, thought provoking, creative, and fun–and she holds us accountable.
SVP of Marketing and CMO,
Walker & Dunlop
Click here for early bird registration and more details. Space is very limited, so don’t delay.
I hope you will join us.