Exclusive CMO Event: Branded Customer Communities Featuring Wendy Lea

Are you a VP of Marketing or a CMO located in the Mid-Atlantic region?

If you are, you’re invited to a private CMO Discussion Group and Wine Reception entitled “Customer Community is the New Marketing: Are CMOs Ready?” The session happens on December 2 at Cesco Osteria in Bethesda, MD from 5:15-7 pm.

If you are facing stagnant growth, or want to kick start customer-driven product innovation in 2015, this exclusive CMO event is for you. A recent Incyte Research study revealed that 42% of customers surveyed would freely advocate a company’s product or service within their social communities. Are you leveraging this untapped opportunity, or relying solely on your internal teams for new revenue and customer retention ideas?

Wendy Lea

I will be leading the discussion with Wendy Lea, Executive Chairwoman of GetSatisfaction in San Francisco. In this session, you will learn:

  • Why the relationship between customers and companies needs to evolve—and why CMOs should care
  • How one-way customer broadcasts can destroy a brand
  • The role of the CMO in designing, building and fueling a vibrant community platform
  • Lessons from branded customer community leaders such as P&G, Adobe, Mint, and HootSuite

You will be joined by your peers from Hilton, Decision Lens, and Walker & Dunlop. Our sponsor is Evergage.

No executives in transition, substitutes, or agencies will attend.

Here’s what CMOs have said about Lisa’s previous programs…

The CMO Breakfast Roundtable was informative and thought provoking, and I know I walked away with several things I immediately applied to my current role. Lisa clearly understands the evolving nature of the CMO role, and she is committed to delivering pragmatic and actionable information.

Jim Ivers
CMO, Covata

“Lisa guided an amazing group through a discussion that prompted some high-impact idea sharing and a number of good takeaways. Her panelists were top notch, insightful and very willing to share. Great event!”

Lewis Waters
Co-Founder and COO, Celerity

Lisa’s Marketing Leaders of DC program is inspirational, thought provoking, creative, and fun–and she holds us accountable.

Susan Weber
SVP of Marketing and CMO,
Walker & Dunlop

Click here for early bird registration and more details. Space is very limited, so don’t delay.

I hope you will join us.

Lisa Nirell

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We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.
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In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in
my latest FastCompany post….

Read More

With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.
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Some key takeaways:

How to assess your value and how your peers perceive you
One step that can shift the leadership team’s perspective of your value forever
Trendspotting: Five areas to look for inspiration and insights
Three significant trends that will impact how marketers operate in 2015

You can read the entire FastCompany post here….

Read More