Marketing Smarts Podcast: How to Become a More Mindful Marketer

I recently sat down with Kerry O’Shea Gorgone of MarketingProfs to discuss The Mindful Marketer. During this conversation, Lisa Nirell Marketing Smarts Podcast Promowe addressed:

  • The main causes of costly and mindless marketing activity
  • How I define mindful marketing
  • The origin of intentional language, and its implications for marketers
  • Distinctions between cognitive empathy and affective empathy–and why marketers should care about both
  • Simple shifts that marketers can make to become more mindful, effective and focused

This was one of the first interviews I experienced where we had no agenda, no outline, and no topics identified in advance–and it was one of my favorites! Kerry had clearly done her homework and read the book cover to cover. She’s a class act. This level of preparation is rare for many podcast hosts.

Marketing Smarts Podcast BadgeYou can listen to the podcast here. I invite you to share your thoughts on the podcast in the comments below.

Also, feel free to join us on November 13. MarketingProfs will host a 1 hour webinar to dive more deeply into this topic. Learn more details here. You might just win a copy of my book too!

 

Other posts you will enjoy:

Copyright 2014, Lisa Nirell. All rights reserved.

 

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We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.
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In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in
my latest FastCompany post….

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With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.
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