The Mindful Marketer: Podcast With Greg Voisen

I recently sat down with Greg Voisen of Inside Personal Growth to discuss my newest book, The Mindful Marketer. Greg’s online podcast program provides listeners with quality interviews featuring leading authors in the field of personal development. He’s produced over 480 podcasts since 2010, and I highly regard his work. You can listen to our interview on “The Mindful Marketer” here!

Greg Voisen, <a href=

In this 32 minute podcast, you will hear:

  • My viewpoint on what I coined the “Digital Intrusion Movement,” (going DIM), and its harmful impact on marketers today
  • The simple definition of big data, and it implications for marketers
  • The benefits of democratized decision-making
  • My viewpoint on the recent NFL Commissioner’s communications strategy
  • The benefits of designing Service Level Agreements with the Sales team
  • Three minor, yet powerful shifts that marketers can make to transition from tactical order takers to innovative market makers
  • Suggestions for creating a digital detox day

What strategies are you implementing to become a more mindful marketer?

Give the podcast a listen and let me know what you think! I’d love to hear from you in the comments below.

 

Here’s another post you may also enjoy:

Mindful Marketing Goes Mainstream: A Third Metric Live Conference Summary

copyright 2014, Lisa Nirell. All rights reserved.

Comments open: True
Okay

Related Posts

As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.

Read More

With the holidays approaching, it’s easy to let things slip. A cookie here, a late weeknight there. That extra shot of bourbon over dinner. Before you know it, ten pounds and ten percent more body fat surreptitiously appear.
Several of my clients have asked what life habits I’ve accumulated over the past decade—a decade that has proven to be transformational for me.
Without healthy leadership habits, I simply don’t know how I would have transitioned to a new home and adapted to living on my own for the first time in 30 years.
I sincerely hope you find solace and an extra shot of productivity from my list.

Read More