Monthly Archives: November 2014

I was recently interviewed for Business Info Guide – an online resource for Internet marketers and entrepreneurs – to discuss my newest book, The Mindful Marketer. I was happy for this opportunity to share insights on how to thrive in the world of modern marketing.
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Some key insights from the book:

Why it’s essential to shift from “tactical order taker” to “strategic market maker”
Finding the “middle path” between mindfulness and market acceleration
How constant connectedness and multitasking can contribute to less productivity, not more
The causes of and solutions for CEO and CMO misalignment

I also got to share my inspiration for writing the book, and what I enjoy most about what I do….

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A wise person said “when the water is low, the rocks appear.” Today, the rifts between sales and marketing rise to the water’s surface and are more pronounced.

I found three factors that will help you reduce friction between sales and marketing and reach equanimity: Data, Roles, and Content.

The first challenge to sales and marketing harmony is data interpretation….

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