The Mindful Marketer: Author Interview with Business Info Guide

I was recently interviewed for Business Info Guide – an online resource for Internet marketers and entrepreneurs – to discuss my newest book, The Mindful Marketer. I was happy for this Business Info Guide Logoopportunity to share insights on how to thrive in the world of modern marketing.

Some key insights from the book:

  • Why it’s essential to shift from “tactical order taker” to “strategic market maker”
  • Finding the “middle path” between mindfulness and market acceleration
  • How constant connectedness and multitasking can contribute to less productivity, not more
  • The causes of and solutions for CEO and CMO misalignment

I also got to share my inspiration for writing the book, and what I enjoy most about what I do. I even shared something you’d be surprised to learn about me (yes, you’ll have to read to find out!)

You can read the entire interview here. Make sure to download a special bonus I’ve included with the interview: my Mindful Marketing Meter™ to help you uncover your marketing strengths and blind spots.

As always, I welcome your feedback. What are you doing to become a more Mindful Marketer?

Here are some other posts you may enjoy:

Copyright 2014, Lisa Nirell. All rights reserved.

Comments open: True
Okay

Related Posts

Executives from Dallas, Denver, DC, and beyond gathered at CLIC ’19 to address a perennial concern: creating innovative marketing cultures. Here are six takeaways from our CMO conference that may help you grow and thrive in the coming year.

Read More

As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.

Read More

With the holidays approaching, it’s easy to let things slip. A cookie here, a late weeknight there. That extra shot of bourbon over dinner. Before you know it, ten pounds and ten percent more body fat surreptitiously appear.
Several of my clients have asked what life habits I’ve accumulated over the past decade—a decade that has proven to be transformational for me.
Without healthy leadership habits, I simply don’t know how I would have transitioned to a new home and adapted to living on my own for the first time in 30 years.
I sincerely hope you find solace and an extra shot of productivity from my list.

Read More