The Mindful Marketer: Author Interview with Business Info Guide

I was recently interviewed for Business Info Guide – an online resource for Internet marketers and entrepreneurs – to discuss my newest book, The Mindful Marketer. I was happy for this opportunity to share insights on how to thrive in the world of modern marketing.

Some key insights from the book:

• Why it’s essential to shift from “tactical order taker” to “strategic market maker”
• Finding the “middle path” between mindfulness and market acceleration
• How constant connectedness and multitasking can contribute to less productivity, not more
• The causes of and solutions for CEO and CMO misalignment

I also got to share my inspiration for writing the book, and what I enjoy most about what I do. I even shared something you’d be surprised to learn about me (yes, you’ll have to read to find out!)

You can read the entire interview here. Make sure to download a special bonus I’ve included with the interview: my Mindful Marketing Meter™ to help you uncover your marketing strengths and blind spots.

As always, I welcome your feedback. What are you doing to become a more Mindful Marketer?

Here are some other posts you may enjoy:

• Marketing Smarts Podcast: The Mindful Marketer
• How CMOs Can Boldly Face an Uncertain Future
• The Mindful Marketer: Podcast with Greg Voisen

Copyright 2014, Lisa Nirell. All rights reserved.