Monthly Archives: December 2014

We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.

In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in my latest FastCompany post….

With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.
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Some key takeaways:

How to assess your value and how your peers perceive you
One step that can shift the leadership team’s perspective of your value forever
Trendspotting: Five areas to look for inspiration and insights
Three significant trends that will impact how marketers operate in 2015

You can read the entire FastCompany post here….

Ever wonder how some companies stand head and shoulders above their competitors–even though they operate in a highly competitive, if not commoditized, market sector? My clients and I found some answers on
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December 2.

I hosted our 10th private CMO reception in Bethesda, MD entitled “Customer Community is the New Marketing–Are CMOs Ready?”…

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In my previous video, I discussed the reasons why marketing budgets are growing. And I stressed that expanded authority does not give marketing leaders license to fly at unsafe speeds.

Before you accept broader budget authority, I recommend that you anticipate these three obstacles that may obstruct your flight path:

1….

It’s downright impossible to be viewed as a C-suite peer when you are heavily incentivized to complete tasks and projects. Things look even bleaker when you spend most of your day fulfilling time-sensitive requests from Sales to deliver better content, leads, and events. One of the members of my private CMO community once told me: “It feels as if I am working in a McDonald’s drive through window.”
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How do you know whether you are an order taker or a market maker?

I was recently featured in Marketing Magnified, a monthly eJournal by the CMO Council, to discuss the EnergizeGrowth Annual CMO Trends Report.

In this in-depth Q & A session, we covered:…

The three main challenges faced by CMOs in mid-market companies
The key differences between this year’s and last year’s CMO Trends Report (including one that really surprised me!)
How to shift the conversation from “what drives revenue right now?” to “what drives lifelong customers?”
The three most important highlights from the study that marketers need to know…

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