CMO Trends 2014: Q & A with Marketing Magnified

I was recently featured in Marketing Magnified, a monthly eJournal by the CMO Council, to discuss the EnergizeGrowth Annual CMO Trends Report.

In this in-depth Q & A session, we covered:

  • The three main challenges faced by CMOs in mid-market companiesMarketing Magnified Article with Lisa Nirell
  • The key differences between this year’s and last year’s CMO Trends Report (including one that really surprised me!)
  • How to shift the conversation from “what drives revenue right now?” to “what drives lifelong customers?”
  • The three most important highlights from the study that marketers need to know… and start implementing now!

As always, I invite you to come back here and share your comments. What trends and challenges have YOU experienced as a marketer?

If you’d like to review the CMO Trends Report for yourself, you can download it and You get the entire 13 page report, plus our Marketing Planning Matrix™ and four videos. We provide these resources free to help marketers eliminate obstacles, improve decision-making and deepen customer relationships.

Copyright 2014, Lisa Nirell. All rights reserved.

Comments open: True

Related Posts

As we enter the holiday weeks ahead, we might be anticipating some difficult discussions with loved ones, over-packed Zoom meetings and multiple (physically distanced) gatherings. This has been a politically and socially charged year, to say the least.

That’s why I was happy to spend time with Ben Wolf on “The Win Win” podcast to discuss very tangible methods to apply mindfulness in our daily interactions.

Here are some of the highlights:

05:30 –…

Read More

If there is such a thing as a silver lining with COVID, it’s this: the pandemic has created existential crisis for organizations.

Their raison d’etre is being challenged, and may even be falling on deaf ears. Tradition is no longer a valid criteria for investing in a market or for growth mapping.

And in some cases, tradition is more of a hindrance than a help. It may no longer valued–Just ask your customers and your most disengaged employees….

Read More