New Fast Company Post: How to Up Your Marketing Game in 2015

With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.

Some key takeaways:FastCompany Post Screenshot

  • How to assess your value and how your peers perceive you
  • One step that can shift the leadership team’s perspective of your value forever
  • Trendspotting: Five areas to look for inspiration and insights
  • Three significant trends that will impact how marketers operate in 2015

You can read the entire FastCompany post here. It’s been getting a lot of buzz, and I’d welcome your comments!

Here are some other posts you may enjoy:

Copyright 2014, Lisa Nirell. All rights reserved.

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We recently surveyed our CMO members across North America to find out where they want to improve in 2015. One of the top 4 issues that CMOs want to address is their ability to manage priorities.
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In my opinion, this issue isn’t just about time management. Sure, that is important. I believe we need to be fully aware of how we spend our time—and I talked about it extensively in
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