With the new year only weeks away, it’s time to explore ways to stay ahead of the marketing curve in 2015. In my latest FastCompany post, I share how marketing leaders can move away from “order taking marketing” and become visionary “market makers” with a strong voice in the C-suite.
Some key takeaways:
- How to assess your value and how your peers perceive you
- One step that can shift the leadership team’s perspective of your value forever
- Trendspotting: Five areas to look for inspiration and insights
- Three significant trends that will impact how marketers operate in 2015
You can read the entire FastCompany post here. It’s been getting a lot of buzz, and I’d welcome your comments!
Here are some other posts you may enjoy:
- How CMOs Can Boldly Face an Uncertain Future
- Why CMOs Also Have to Be Thought Leaders
- CMO Trends Research Report
Copyright 2014, Lisa Nirell. All rights reserved.