Monthly Archives: June 2015

 

I recently met with IN Live! network host Limor Schafman to discuss The Mindful Marketer. We discussed how mindfulness is playing an increasingly important role in corporations—both in personal practice and in regards to marketing strategy. I shared how these new trends in mindfulness can help marketing leaders be more effective, and create deeper connections with customers.

Check out the video to learn:…

Why you need to create “white space”

We just launched our 3rd annual CMO Innovation Trends survey to help senior marketers learn what growth and innovation opportunities their peers are facing in their roles today. We need 3 minutes of your time (or less) to participate in the survey. Your input will help us gather, and deliver those critical insights to you.
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This survey contains only 8 questions, and requires 3 minutes or less to complete….

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Can we talk for a moment about our marketing habits?

During AdWeek DC, I addressed the topic of marketing habits with Jamie Gorski, CMO of The Bozzuto Group. In our fireside chat, we uncovered the most common mindless marketing habits (including some that will probably surprise you). Here’s a sampling:…

Spending too much time on immediate tasks and not enough on innovation (being an “order taker”

By Guest Blogger Linda Popky, Founder and President of Leverage2Market Associates
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So much has changed in marketing over the last few years. We have many new technologies and new ways to reach our audiences. Big Data gives us the ability to tailor marketing efforts to meet the needs of individual customers and prospects.

How digital-ready is your team?

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