Today’s marketing leaders can recite the ABCs of social media: content marketing, revenue performance management, and branding. Yet when it comes to conversations with their C-suite peers, they often speak in another language.
In 2014, the Project Management Institute revealed that 44% of strategic initiatives are unsuccessful. Why? They discovered the main reason is a lack of organization alignment at around 58%. In other words, unsuccessful projects are not highly aligned to a company’s strategic goals.
If you are an executive responsible for driving growth, it’s tempting to be distracted by the myriad new marketing automation tools and marketing cloud applications at the expense of strategic priorities….