Monthly Archives: December 2015

What a whirlwind year! Our dynamic CMO community continues to thrive and doubled in size since 2014.

Many members celebrated professional milestones which have propelled them forward. I’m proud to share ten highlights here, proving that there’s power in numbers:…

Jen Kern dazzles modern marketers at Inbound15. Over 850 attendees learned what it takes to build lasting bridges with your Sales organization. Using jazz as the underlying inbound marketing metaphor, Jen’s audience rated her session one of the most pragmatic and valuable at the HubSpot conference.

Are mindfulness programs a leadership fad?

This is the time of year when leadership teams announce new professional development programs and formulate their offsite planning agendas. Many companies are jumping on the bandwagon with Target, McKinsey, Royal Bank of Canada, and Google to incorporate mindfulness programs into their curriculum.

Sadly, mindfulness is dangerously close to joining the ranks of “corporate buzzword bingo.” Think back to the early days of LEAN, Six Sigma, Solution Selling, and the Total Quality Movement….

By Guest Blogger Billee Howard, Founder and Chief Engagement Officer of Brandthropologie

Here are the top 9 emerging trends CMOs must watch for in the year ahead that will impact innovation and the customer landscape. As we know, the CMO function is currently among the most vital, while also the most volatile.

These 9 emerging trends are designed to enhance your agility in the year ahead:

1) Sound will continue to emerge as the new word, with the audio headphone industry surpassing the $13 billion mark by 2016….

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