Here is an example of extreme product innovation I’ve witnessed recently. I met with the President of a struggling technology company. She is betting the company’s future on developing products that have not been validated nor tested with any customers. You could call them “extreme product innovators.” In other words, they are developing products that may pay off in 4-6 years in a market they have never pursued.

Meanwhile, their legacy products (which keep the lights on) currently face severe price pressures and market share erosion….

When working with clients, I consistently find that they are stellar at setting goals and making resolutions. Some of us even revel in our ability to multi-task and complete two goals at once. Before we know it, our calendars are completely filled with tasks and meetings.
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Here’s the downside: there’s little time left to step back and observe anything.…

Yet I’m certain you haven’t considered all 7 of my latest marketing plan boosters.

Some of my clients have and are moving forward with greater confidence. In fact, one CMO is on track to creating at least $15M in new business as a result of working with me on their marketing innovation framework.

In the 28-minute bonus MP3 program, you will hear some of my clients’ secrets, including:…

Why customer communication vehicles are changing, and what you need to do about it
The pitfalls of chasing unicorn growth fantasies
My take on marketers who are gorging on the millennials craze
Which “friendly ghosts of marketing past”

What are the innovation opportunities and challenges today’s marketing leaders face?

I was honored to be asked back for a second interview with Spiral Marketing, a podcast that helps current and future business leaders, marketers and entrepreneurs elevate their brand. (Their first return guest!)

Host Karl Boehm and I discussed the recently released 3rd Annual Energize Growth CMO Report, From Fledgling to Falcon: How CMOs Make the Leap from Order Taker to Innovator….