Monthly Archives: April 2016

In our 3rd annual CMO Innovation Trends study, participants told us their two biggest challenges are 1) a lack of talent to address business imperatives and 2) effectively building a strong brand across online and offline touch points. What’s a CMO to do when resources are this scarce, yet growth is an imperative? Many turn to partnering.

Today, partnering is often the first strategy CMOs evaluate to help their organization reach new audiences, test new products, accelerate domain knowledge or IP, expand geographically, access capital sources, and close revenue shortfalls….

If you are a CMO or VP of Marketing in the Atlanta area, please join our Atlanta CMO breakfast at The Commerce Club of Atlanta on Wednesday, May 11 from 8:00-9:45 am. This complimentary session is entitled “From Order Taker to Innovator: How CMOs Will Thrive in a Modern Marketing World.”

Today’s marketing leaders are doing their best to adapt to unprecedented changes in customer behaviors, pricing models, and digital landscapes….

The early-bird rate for our 2nd annual CMOs Leading Innovation Conference (CLIC ’16) will end this Friday, April 15. This year, our conference happens at the historic Airlie Retreat Center in Warrenton, Virginia October 20-21 (just 45 minutes from Dulles Airport).

You will be joined by CMOs from Bozzuto, Informatica, Hilton, Gannett, NACD, and RES Software (to name a few). The 1 ½ day private conference features an evening reception, three panels, and a handful of top notch interactive sessions….

Here’s something that all marketing professionals understand but that many marketing organizations have forgotten: the most sophisticated customer analytics tools cannot replace the insights we gather through genuine human conversations.

Humans possess the ability to be empathetic, compassionate, and intuitive. As of this writing, computers lack these abilities.

This is why no matter how powerful your data tools, you still need to talk with your customers.

We recently completed our third annual CMO Innovation Trends study….

How digital-ready is your team?

Take our 3 minute quiz to find out.
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