Monthly Archives: February 2022

We’re living in a time of marketing liminality.  Some leaders feel as if they have one hand clinging to their Zoom rooms and one hand clinging to a dusty office HQ desk.

This messy middle moment is fueled by ever-changing customer expectations, dynamic workplace configurations, and  high team turnover. (I started to see these challenges emerge in 2018 and published 3 posts about them here.)

There is a silver lining to this liminal marketing moment….

DEI is a topic whose time has come, yet it’s rife with complexity for marketers, communicators, and leadership teams. During our quarterly Marketing Growth Leaders™ gathering, we discussed the common obstacles CMOs need to avoid with DEI efforts.

The role of marketing leaders in shaping and implementing DEI strategy requires us to be transparent, vulnerable, and open to solutions.

We welcomed special guest Rohit Bhargava, the CEO of The Non-Obvious Company and co-author of Beyond Diversity….