Monthly Archives: January 2023

2023 presents an opportunity to transform much more than the bottom line, and design winning growth scenarios.

Shane McCarthy and Catherine LaCour at CLIC ’22, Charleston SC.
Shane McCarthy and Catherine LaCour at CLIC ’22, Charleston SC.

Collaborative, cross-functional planning requires us to explore new growth strategies. Those strategies should fulfill three guiding principles: they must boost the bottom line, align with our core values, and drive predictable 2023 results.

ChatGPT, tougher privacy rules, and a growing demand for differentiation can decimate well intended thought leadership and content strategies.

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