Category: Adventures & diversions

It's time to break up with lame templates to engage people

How many other companies are using lame content marketing (or influencer marketing) strategy to promote their business, report, or book? 

I just sat down with Robbie Samuels for his “On the Schmooze” podcast. We covered a variety of marketing leadership and networking topics that will help you improve your professional brand and impact. Enjoy the replay!

Last month, I enjoyed a chat with Dana Barrett on her radio show. We covered quite a few topics, including the death of traditional branding and the “terrible threes” facing CMOs.

What books will kick start your “innovation vacation” this summer? We spoke with several successful leaders and they surprised us with their recommendations.

Blue Spirit Retreat Center embodies “pura vida.” The mantra – meaning “pure life” — has a deep meaning to the Costa Ricans. Marketing “pura vida” happens effortlessly at the Center. Your only method to reach Blue Spirit is a bumpy 3 hour shuttle crawl from Liberia Airport.
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As you arrive at the Center, you are greeted by the haunting, guttural sounds of howler monkeys….