Category: Client success stories

By blending the roles of CMO and Product Strategy Officer, leaders across all industries can find new sources of growth and innovation. Lisa recently “sat down” with Robb Lee, Chief Marketing and Communications Officer and Chief Product Strategy Officer, for ASAE. Robb has been a Marketing Growth Leaders™ member for the past five years.

In this interview, we explore  the evolving role of the CMO, lessons learned from 2020, and the future of events.

Susan Weber, founding member of the Marketing Leaders of DC, was recently promoted to EVP and CMO of Walker & Dunlop. Here are her secrets to modern marketing success.