Category: Digital strategy

What are the missing pieces to drive stronger alignment around your integrated marketing initiative, and what role does martech play? Read my 3 recommendations here.

What are the missing pieces to drive stronger alignment around your integrated marketing initiatives, and what is martech’s role in that strategy? Read my 3 recommendations here.

It is easy to see recent innovations like mobile event apps, iBeacons and RFID technology give attendee engagement a giant boost. Companies often overlook important data these devices are capturing, causing their event performance to fall short of expectations. CEO Oni Chukwu of etouches explains how you can use specific data to help your events perform better, and get a complete picture of the value they generate.

How much are you investing in customer experience initiatives next year? Where does your current CxP program fall short?

As the rapid shift to customer-centricity continues, aligning with the customer journey trumps business as usual. What can you do to make every stage of the customer journey meaningful and memorable? How will you balance offline and online customer messages and interactions?

Have you ever worked on a triage team? I have. Today’s seismic mobile strategy shifts remind me of the lessons I learned under pressure.

Here’s the story…

We just launched our 4th annual CMO Innovation Trends survey to help senior marketers learn what growth and innovation opportunities their peers are facing in the industry today.

If you are a VP of Marketing or CMO, will you please participate in this 2 1/2 minute survey now?

This survey contains only 9 questions. For participating in this survey, we will send you:

An Executive Summary to help you see how your investments and issues compare to peers
An MP3 replay with key insights and recommendations
A series of short videos with marketing innovation tips from our annual CMO Conference

Go here to complete the survey: http://tinyurl.com/CMOtrends16

Thank you for participating–we sincerely value your input….

Here’s something that all marketing professionals understand but that many marketing organizations have forgotten: the most sophisticated customer analytics tools cannot replace the insights we gather through genuine human conversations.

Humans possess the ability to be empathetic, compassionate, and intuitive. As of this writing, computers lack these abilities.

This is why no matter how powerful your data tools, you still need to talk with your customers.

We recently completed our third annual CMO Innovation Trends study….

 You will also hear Guy also share his latest interests and strong opinions on the most pressing social topics of the day–including the Apple-DOJ standoff. Over the years, Guy has endorsed my books, including “The Mindful Marketer” and “EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company.”. Guy has inspired my work for over 13 years, and is one of a handful of leaders and experts who inspire my work.

Guy is one of the 6-7 leaders who have greatly inspired my work….

Love is in the air this month, and Valentine’s Day, of course, is likely responsible. Much about the genesis of the holiday, and even who this St. Valentine was, is lost in the fog of time. One legend has it he was a priest in third century Rome who helped soldiers get married. Another tells the tale of the imprisoned Valentine who, having fallen in love with his jailer’s daughter, sent her a letter signed, “From your Valentine,” a phrase used to this day….

Yet I’m certain you haven’t considered all 7 of my latest marketing plan boosters.

Some of my clients have and are moving forward with greater confidence. In fact, one CMO is on track to creating at least $15M in new business as a result of working with me on their marketing innovation framework.

In the 28-minute bonus MP3 program, you will hear some of my clients’ secrets, including:…

Why customer communication vehicles are changing, and what you need to do about it
The pitfalls of chasing unicorn growth fantasies
My take on marketers who are gorging on the millennials craze
Which “friendly ghosts of marketing past”

How digital-ready is your team?

Take our 3 minute quiz to find out.
TAKE THE QUIZ!
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