Category: Digital strategy

What are the innovation opportunities and challenges today’s marketing leaders face?

I was honored to be asked back for a second interview with Spiral Marketing, a podcast that helps current and future business leaders, marketers and entrepreneurs elevate their brand. (Their first return guest!)

Host Karl Boehm and I discussed the recently released 3rd Annual Energize Growth CMO Report, From Fledgling to Falcon: How CMOs Make the Leap from Order Taker to Innovator….

By Guest Blogger Deanna Zaucha, Senior Specialist of Content Marketing for Webs and Pagemodo

Independence Day will come and go, but it never fails to set the momentum for the holiday season to come. For marketers, holidays are a great time of the year to drive traffic and encourage engagement with customers. However, we’re often faced with outdated and stagnant social media campaigns.

For your marketing campaign to stay ahead of the curve and stand out in a crowd, it should be memorable, unique and most importantly, engaging….

What does the term “customer data” mean to you?

Many tech-savvy marketers will imagine a magical dashboard showing customer churn rates,  pipeline velocity, lifetime customer value and the cost to acquire a customer. And the topic of customer data is top of mind for many CMOs in my community. Let’s examine why a frenetic level of focus on technology-generated customer data is often a waste of marketing resources.

We just completed our third annual CMO Innovation Trends study….

By Guest Blogger Juliana Smith Holterhaus, Head of Strategic Alliances for Your Eye
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More than 10 years after the debut of Dove’s “Real Beauty” program, it remains an advertising icon and source of controversy. It’s impossible to deny the program’s success in terms of brand exposure: The viral popularity of specific program elements significantly outperformed paid placements….

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There are many different strategies involved in mindful marketing, from using intentional language to designing our customer communities in a new way. It can be hard to implement all of these things in our companies at once. Where to begin?

In this video, I offer guidance in setting your mindful marketer priorities….

Marketers face more career choices and growth opportunities than they have in decades, and marketing compared to other departments, is perceived as a hotbed for innovation. That’s the good news.

The bad news is that we’re focusing on one small slice of innovation and learning: marketing technology. If we focus most of our energy on technology, what growth opportunities will we miss?

It is easy for marketers to be seduced—and feel downright deluged—by the number of new technology offerings and providers….

By Guest Blogger Linda Popky, Founder and President of Leverage2Market Associates
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So much has changed in marketing over the last few years. We have many new technologies and new ways to reach our audiences. Big Data gives us the ability to tailor marketing efforts to meet the needs of individual customers and prospects.

Spring is bursting with professional development opportunities for you. Below you will find my upcoming schedule for keynotes and workshops. Please join me for these exceptional networking and learning experiences.

Integrate 2015 – Integrated Marketing Conference,  West Virginia University, May 29-30. Join me for my keynote and book signing. You’ll meet marketing leaders from Sony Music Entertainment, Coca-Cola, St. Jude Hospital, and PEMCO Mutual Insurance.

The Social Shake-Up 2015 Workshop and book signing: “Leading the Mindful Marketing Revolution,” June 8, Atlanta….

Fifteen years ago, I was the first Global Account Team leader in Siebel’s history to develop a written plan to expand the Microsoft account.   
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Our customer data for this key account resided partially in Lotus Notes (remember that product?) and spreadsheets. The planning process lasted 8 weeks, culminating in two intensive team planning days at a fancy London hotel.

Last fall, at the conclusion of my “Leading the Mindful Marketing Revolution” keynote, my husband and I escaped to a private resort near El Yunque National Forest.
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Our intentions to disconnect and relax were quickly thwarted. Within a few hours of arriving at the spacious, secluded condo, the air conditioning failed. Our golf cart—our only means of transport within the expansive beach resort—broke down.

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