Category: marketing

I’m thrilled to announce that we are headed to Charleston SC for our 6th annual CMOs Leading Innovation Conference–CLIC ’22— November 3-4, 2022. We are gathering in a historic city that embodies rebirth, recognition, and reinvention.

If you are a marketing leader or CEO, we would love for you to join us.

CLIC ’22 offers an intimate forum to help you:

  • Reinvigorate your personal and organization growth strategy
  • Leverage resources to accelerate company growth
  • Build personal and team resilience

Collaborate with bright minds from diverse backgrounds

Did you encounter a silver lining from the past pandemic era?

I certainly did. I witnessed an extraordinary number of people who paused, and confronted their existential crisis head-on.

In The Earned Life, Marshall Goldsmith and co-author Mark Reiter meticulously capture the existential moments that we endured. In Section One, Marshall describes how CEO clients become goal-obsessed. It leaves them feeling empty and deflated. He has witnessed these behaviors at the highest levels;…

Jason just saw five years of hard work go down the tubes.

As a CMO of a public company, he has invested five years of emotional capital and energy into team development and recognition.

Yet his team wasn’t immune to the spoils of The Great Resignation.

He just reported 47% turnover within the marketing team. Other departments weren’t proud of their turnover rates, either.

That’s turmoil in a nutshell.

How can we tame turmoil when world events swirl around us?…

Looking back at 2021, career shifting became the norm. Marketing leadership roles are abundant right now.

I’m not surprised–PwC’s 2021 Future of Work survey revealed that 65% of employees are looking for a new job. Also, in 2021, over half of my clients were either promoted or changed jobs.

Landing that new role or promotion can be very energizing. You typically have just 90 days to make your mark as an innovator, not just a doer….

Feeling a bit sluggish as we welcome the new year?

Are you bombarded with inbound requests and priorities?

Catching yourself multitasking to keep up with demands?

You’re not alone.

My top clients are saying the same thing. They secretly wish the holiday break was JUST a bit longer.

In lieu of my normal news approach, I’m going light on the word count this week.

I invite you to take a 2 minute breather and enjoy this Forbes article….

For marketing leaders, 2021 was a year to remember—and not repeat! 

Customer expectations shifted rapidly. Some great marketers left their lofty roles to be their own bosses. In fact, recent Labor Department data show that the number of unincorporated self-employed workers has risen by 500,000 since the pandemic

Many top team members either resigned or re-tooled, leaving costly gaps.

One of my top clients, for example, had to delay a new product launch valued at $1B because of talent gaps and burned-out teams.  …

You might think that the pandemic is the true cause of many of us focusing on short-term issues and being reactionary.

But I have news for you.

For the years I’ve been advising Chief Marketing Officers and CEOs, this problem has haunted them.

Too much short-term thinking can severely limit your career as well as your best-laid marketing strategies.

In this episode, I share the screen with Dorie Clark. She is a prolific entrepreneur, professor, standup comedienne, communications coach, and Author of The Long Game.

Many CMOs and CEOs ask me how I help clients (especially marketers) leap from “order takers” to growth champions.

It starts with looking at your team’s culture and growth mindset and taking steps to improve your “rapid customer value”.

Here’s what you need to know about the Rocky Mountain culture to hire great people and deepen your customer relationships.

How digital-ready is your team?

Take our 3 minute quiz to find out.
TAKE THE QUIZ!
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